Is Apple finally ready to take on Netflix?

“Apple’s got a lot of catching up to do against content juggernauts like Netflix, Hulu and even Amazon,” Brian Heater writes for TechCrunch. “Of course, the company’s got a long, proud history of showing up a bit late to the party and still blowing the competition out of the water in the hardware space.”

“At this point, however, it’s hard not to side with Fox CEO James Murdoch’s comments on the matter from earlier today. ‘Going piece by piece, one by one, show by show, etc., is gonna take a long time to really move the dial and having something mega,’ the exec told a crowd at the Code Conference. ‘I do think that’s gonna be very challenging,'” Heater writes. “And this first round of programming is a bit of a mixed bag. Among the current crop of offerings, Amazing Stories feels like close to a slam dunk, because if the combination of Spielberg and nostalgia can make Ready Player One a box office success story, then, well, surely it can work on anything, right?”

“The latest rumors have the company’s video streaming service ‘launching as early as March 2019,'” Heater writes. “That gives the company a little less than a year to really wow us with original content announcements, if it really wants to hit the ground running — assuming, of course, that many or most of the titles are already in production.”

Read more in the full article here.

MacDailyNews Take: Let’s hope so!

Look at the articles below. The potential is great. A few hits, at least, have to be there in this initial batch. Apple’s talent and the green-lit projects are generally excellent. We’ll certainly be subscribing.

‘Once Upon a Time’ co-creators sign on as showrunners for Steven Spielberg ‘Amazing Stories’ reboot for Apple – May 22, 2018
Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
Apple aiming original TV series launches for spring or summer 2019 – March 26, 2018
Is this Apple’s plan for Apple TV? – March 22, 2018
Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple loses bidding war over J.J. Abrams sci-fi drama ‘Demimonde’ to HBO – February 2, 2018
Apple and HBO in bidding war for J.J. Abrams sci-fi drama series – January 17, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017


  1. What everyone seems to ignore is that 90% of the “original” programming on amazon and Netflix is crap.
    Unwatchable crap at that and just rebranded stuff from outside the US.

        1. Curation should weed out the really bad stuff and leave users with a wide variety of decent choices. Not all of those curated choices will appeal to all users.

          Given a selection of a thousand items, I think that most of us would largely agree which were the worst 20%-50%, but would argue passionately about what we felt constituted the best 5%.

        2. For video distribution the only curator I want is me. If Apple doesn’t understand this, then they will end up pouring billions into becoming another has-been media empire. Starting from behind, as Cook is wont to do.

  2. The fundamental problem with online video is that it’s even more fragmented than TV ever was. Sure, Apple may launch a load of content, it may all be good, but that won’t mean that Netflix won’t be putting out stuff that people want to watch. People are going to have to miss out on things purely because it’s not going to be practical to pay subscriptions to all these different services. If you did you’d be paying more than you would have paid for a TV package. The complaint always was that with TV you paid x and got hundreds of channels you didn’t want, but the point was that you got basically everything. Competition is supposed to help the consumer but the problem is it is just pushing up prices as companies vie for rights (sport) and things get divided up meaning you have to buy from multiple places to get everything.

  3. For me, the most important thing is how Apple makes the service available and how much they charge. Currently, I get most of my content from satellite and Netflix. I never buy or rent any video content from Apple, mainly because I don’t want to own the movies, and I can’t always finish them in the allotted time. If Apple offers an all-access monthly subscription like Netflix, I’d definitely give it a try if the price is reasonable. If I have to pay for individual shows or it’s bundled with other Apple services, probably not.

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