“Earlier this year, video emerged of a new iPhone feature, long before it was released,” Andrew Griffin reports for The Independent. “It showed the phone creating a magical portal in the middle of a city street. And now that’s arrived.”

“The feature is the kind of world-changing technology that’s on a par with the introduction of the iPhone 10 years ago, Tim Cook tells The Independent,” Griffin reports. “And Apple is standing at the front of it, he says – as another, perhaps more literal, aspect of its long-standing mission to make the world better and a bit more magic.”

“And Apple believes it will be huge. Cook says that it will end up not simply being used by some kinds of people but for ‘everyone;’ like the App Store when it launched, it might not be huge right now, but AR will go on to have the same ‘dramatic’ climb to take over the world that did,” Griffin reports. “Every developer that creates apps for the iPhone can now use those features, and with an ease that has allowed them to pull together stunning virtual worlds in just a few weeks. That means that Apple can ‘plant a lot of seeds,’ says Cook, and since there’s 15 million or so developers in the world then at least some of those seeds will grow into the stunning, flowering app ecosystem of the future.”

Think back to 2008, when the App Store went live. There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off.’ And then step by step things start to move. And it is sort of a curve, it was just exponential – and now you couldn’t imagine your life without apps. Your health is on one app, your financials, your shopping, your news, your entertainment – it’s everything. AR is like that. It will be that dramatic. — Apple CEO Tim COok

Read more in the full article here.

MacDailyNews Take: Yes, it will.

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

iOS 11 ARKit augmented reality apps now appearing at Apple’s App Store – September 18, 2017
Apple ARKit to usher in an intriguing, amazing new world – August 31, 2017
Major developers reveal Apple ARKit apps ahead of iOS 11 release – August 29, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017

[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Peter K.” for the heads up.]