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Tag: ARKit

Apple will initially pitch their $3,000 headset by offering something for everyone

Monday, April 24, 2023 8:59 am6 Comments

Much like the company did with Apple Watch, Apple will pitch their mixed-reality headset with a variety of features — games, fitness…

Apple’s incremental introduction of its mixed-reality headset is the right approach – Gene Munster

Wednesday, April 19, 2023 3:02 pmWednesday, April 19, 202310 Comments

Apple’s mixed-reality headset will be an endorsement of the metaverse even though the company will likely never use the word “metaverse” …

Apple preps slew of apps and services for new mixed-reality headset

Tuesday, April 18, 2023 3:17 pm2 Comments

Apple is building a slewe of software and services for its upcoming mixed-reality (AR/VR) headset, seeking to attract consumers with apps…

Apple’s mixed-reality headset sparks some rebellion inside the company

Tuesday, March 28, 2023 10:09 amTuesday, May 16, 202313 Comments

Apple is prepping the release of its new mixed-reality headset, rumored to cost $3,000, and it is sparking some rebellion inside the company…

Apple demos mixed-reality headset for top 100 executives

Monday, March 27, 2023 11:08 amMonday, March 27, 20235 Comments

Apple gathered the company’s roughly 100 highest-ranking executives in the Steve Jobs Theater at Apple park in Cupertino, California…

Why Apple’s mixed-reality headset can succeed where Google, Meta, and others failed

Thursday, March 23, 2023 10:02 amThursday, March 23, 2023No Comments

Apple is widely expected to debut a mixed-reality headset (AR/VR) at its Worldwide Developer Conference in June, and it has reportedly…

Apple secretly acquired photography startup Camerai; already using technology in camera systems

Thursday, August 20, 2020 1:32 pm7 Comments

The Israeli startup Camerai Ltd. was sold to Apple a year and a half ago for several tens of millions of dollars and was folded into Apple…

Apple starts trial production of semitransparent lenses for AR glasses

Friday, July 10, 2020 11:06 amFriday, July 10, 202015 Comments

Apple is working with Taiwan’s Foxconn Technology to develop semitransparent lenses for its AR glasses. As of two months ago, the lenses…

Apple partners with UK’s Dent Reality on indoor AR navigation

Wednesday, April 1, 2020 11:12 amWednesday, April 1, 2020No Comments

Apple has reached an agreement to work with indoor mapping solutions company, Dent Reality, on providing indoor AR navigation. Dent Reality announced…

How Apple should launch their AR Glasses: Apple Watch-style

Friday, January 31, 2020 4:47 pmFriday, January 31, 202013 Comments

Apple should launch the oft-rumored and highly-anticipated Apple AR Glasses in “Apple Watch-style” by releasing an “80% of the way there” product…

This is the start of a whole new era for Apple augmented reality

Friday, September 6, 2019 12:07 pm3 Comments

Thanks to a trio of new augmented reality tools for iOS 13, and the very real possibility of an Apple AR headset on the horizon…

Hints of Apple AR Glasses found in iOS 13 code

Tuesday, September 3, 2019 1:56 pmNo Comments

References to stereo augmented reality apps, as well as the codename “Garta,” have been spotted within Apple’s internal betas of iOS 13…

Ming-Chi Kuo: Apple’s 2020 iPhones to feature rear time-of-flight 3D sensors

Monday, July 29, 2019 3:13 pm2 Comments

These sensors could improve photo quality from the iPhone camera, as well as offer new augmented reality features…

Apple patent application reveals AR Maps viewed from iPhone, iPad

Thursday, December 20, 2018 11:55 amThursday, December 20, 2018No Comments

Today the US Patent & Trademark Office published a patent application from Apple…

Ming-Chi Kuo: Apple Glasses coming in 2020

Wednesday, August 15, 2018 10:44 amWednesday, August 15, 201811 Comments

Right now, Apple’s efforts are focused on ARKit, its platform for hundreds of millions of iPhone and iPad users…

Gene Munster: Apple has cornered the market in VCSELs, further expanding their AR lead

Wednesday, August 8, 2018 2:15 pm1 Comment

Apple’s key iPhone X augmented reality component supplier, Lumentum, reported better than expected results…

Tim Bajarin: How Apple could deliver the ‘next’ big thing in personal computing

Monday, July 16, 2018 2:04 pmMonday, July 16, 201820 Comments

From my years of tracking Apple, two very consistent threads seem to drive Apple’s strategy…

Analyst: Augmented reality could be an $8 billion revenue opportunity for Apple

Tuesday, July 10, 2018 2:08 pmTuesday, July 10, 20186 Comments

Apple’s move into augmented reality could boost iPhone and App Store sales…

Apple is taking us through the looking glass with ARKit 2

Friday, June 29, 2018 12:02 pmFriday, June 29, 20182 Comments

One day, Augmented Reality (AR) will live in our glasses or contact lenses, in the photons hacked on their way to our visual receptors, or embedded right into our brains…

Apple is figuring out what’s next

Wednesday, June 20, 2018 5:03 pmWednesday, June 20, 201812 Comments

Apple used this year’s WWDC to demonstrate a number of areas in which it is playing offense…

How ARKit 2 works, and why Apple is so focused on AR

Monday, June 18, 2018 10:01 amMonday, June 18, 201811 Comments

Augmented reality (AR) has played prominently in nearly all of Apple’s events since iOS 11 was introduced…

AR for the blind is straight out of Star Trek

Friday, June 8, 2018 2:44 pmFriday, June 8, 20187 Comments

Augmented reality could help the legally blind see…

Apple wants to build the next paradigm of user interfaces

Friday, June 1, 2018 3:03 pmFriday, June 1, 201826 Comments

Apple wants to hire someone to help it deliver the next paradigm of user interfaces and entirely new interaction models…

Why Apple is positioned to dominate the AR/VR headset market

Thursday, May 31, 2018 4:30 pmThursday, May 31, 20186 Comments

Despite being a relatively small and young industry, the market for virtual reality and augmented reality-based devices…

Golfshot introduces Golfscape AR augmented reality feature exclusive to Apple’s iOS devices

Thursday, May 31, 2018 11:25 amThursday, May 31, 20181 Comment

Golfshot’s augmented reality feature Golfscape AR is now available for all iOS users of the Golfshot app…

Gene Munster: Apple will release Apple Glasses late in 2021

Thursday, May 17, 2018 2:56 pmThursday, May 17, 20187 Comments

AR wearables a great fit for Apple…

How AR and VR will revolutionize the classroom

Thursday, May 10, 2018 1:32 pmThursday, May 10, 20184 Comments

With our business and personal lives moving to the digital environment…

Solos smart glasses’ head-up display lets runners, cyclists keep eyes on road

Monday, May 7, 2018 4:50 pmMonday, May 7, 20183 Comments

It’s no secret that serious runners, cyclists, and triathletes try to keep close tabs…

Apple will have an AR/VR headset for 2020 release, source says

Friday, April 27, 2018 3:01 pmFriday, April 27, 201824 Comments

Apple CEO Tim Cook has nothing but praise for augmented reality…

Apple patent application reveals work on eye-tracking technology for VR and AR headsets

Friday, April 27, 2018 8:30 amFriday, April 27, 20184 Comments

Apple has considered ways to detect the eye movements of the wearer of a head-mounted display…

Intel to shut down smart glasses and fitness tracker group

Thursday, April 19, 2018 11:29 amThursday, April 19, 20183 Comments

Intel has confirmed that it plans to shut down the New Devices Group (NDG), and cease development on…

Ming-Chi Kuo: Apple is frittering away their AR lead, lack of software innovation to blame

Thursday, April 12, 2018 12:02 pmThursday, April 12, 201822 Comments

Apple is frittering away its lead in the augmented reality space after setting a rapid pace …

Why a curved-screen iPhone is a great idea

Friday, April 6, 2018 5:09 pmFriday, April 6, 201875 Comments

Apple is working on – or at least considering – a curved screen iPhone…

Apple reportedly prepping game-changing technologies and features for future iPhones

Friday, April 6, 2018 4:02 pmFriday, April 6, 201815 Comments

As the smartphone industry struggles to deliver positive volume growth, Apple appears more willing than ever…

PlayNitride to setup a $17 million micro-LED production facility, reportedly in talks with Apple

Thursday, April 5, 2018 10:28 amMonday, July 22, 20192 Comments

PlayNitride aims to produce micro LEDs, display modules and panels at its new facility at Hsinchu…

Apple prepping Micro-LED displays for Apple Watch and Smartglasses for 2019, sources say

Tuesday, April 3, 2018 10:30 amTuesday, April 3, 2018No Comments

Apple is now gearing up efforts to develop micro LED panels for both small-size and large-size applications…

Fast Company’s World’s Most Innovative Companies 2018: Apple #1

Tuesday, February 20, 2018 11:30 amTuesday, February 20, 20186 Comments

Apple is the only company to have earned a spot every year on the Most Innovative Company list since its inception…

Shopify uses Apple’s ARKit to bring augmented reality to e-commerce

Friday, February 16, 2018 12:02 pmFriday, February 16, 20183 Comments

Shopify Inc has been enormously successful developing an e-commerce platform that helps…

Apple patent application details optical system for VR and AR headset

Thursday, February 8, 2018 8:21 am4 Comments

Today the US Patent & Trademark Office published a patent application from Apple that…

Apple hardware engineer hiring jumped 80% this fall; What’s Cupertino building?

Wednesday, February 7, 2018 4:33 pmWednesday, February 7, 201825 Comments

We discovered what appears to be an absolutely massive jump in hardware engineering positions at Apple’s headquarters…

Amazon Alexa could make these smart glasses way better than Google Glass

Wednesday, January 10, 2018 2:25 pmWednesday, January 10, 201815 Comments

Amazon’s Alexa software has already made its way into just about every Internet-connected device…

Vuzix to debut first Amazon Alexa-enabled smart glasses at CES

Friday, January 5, 2018 5:30 pmFriday, January 5, 201816 Comments

The first augmented-reality glasses with Amazon’s Alexa voice assistant will be shown…

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