“Apple has been rather quiet about an all-new Mac Pro it first teased a year ago. We did, though, learn two new things yesterday,” Ben Lovejoy reports for 9to5Mac. “Last year, all that Apple said about timing was that the new machine wouldn’t be released that year.”
“That left open the possibility that the machine might be launched in 2018, or it might be later – and we now know it’s the latter,” Lovejoy reports. “”Apple yesterday told TechCrunch that the new Mac Pro won’t be released until next year.
“Apple also said something else. In the past, the company has sometimes been accused of being out of touch with the real needs of creative professionals. Many cited the existing Mac Pro design as evidence of that: pros want a modular machine with plenty of expansion capacity, and what Apple gave them was something which seemed to prioritize form over function,” Lovejoy reports. “This time, says Apple, it will be different. To ensure that the new machine really delivers what professionals need, Apple has brought-in award-winning creative professionals – including developers – to give the company the best possible understanding of how they work and what they need.”
Read more in the full article here.
MacDailyNews Take: Aren’t Apple themselves professional Mac users doing everything from industrial design to film/video production to architecture and more?
Does Apple really need a “Pro Workflow Team” or is it just more bullshit meant to paper over the indefensible mismanagement of the Mac Pro?
Are your Mac Pro expectations ramped up due to the latest delay or are you simply past the point of caring?
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015