The biggest iPhone leak ever won’t bruise Apple

“Apple will announce its latest iPhone on Tuesday (technically three iPhones, including the new high-end iPhone X), but you can find out practically anything you want to know about it already,” Brian Barrett writes for Wired. “That’s thanks not to the usual rumor mill but to the leak of the “golden master” version of iOS 11, which details key, previously unannounced iPhone features, and indicates new versions of the Apple TV and Apple Watch as well.”

“As leaks go, you can’t get much more severe,” Barrett writes. “For a company that prizes itself on secrecy, the leaks to Apple enthusiast sites 9to5Mac and MacRumors are especially worrisome in that they were deliberate. This was no iPhone left at a bar, or firmware accidentally posted; the BBC confirmed that an ‘anonymous source’ passed along the download URLs that contained the keys to the upcoming iPhones’ system. Apple-watcher John Gruber suggests, more specifically, that an Apple employee pulled it off.”

“Infuriating, yes. Embarrassing? Sure. Injurious? A little, maybe, if you’re slated to present at Apple’s main event Tuesday, with your best talking points showing up on the internet a few days early,” Barrett writes. “But despite the magnitude of the leak, Apple won’t feel any impact at all.”

Read more in the full article here.

MacDailyNews Take: Exactly.

We, those of us here at MacDailyNews and our dear readers, are a small, small minority who follow Apple closely (in our case, and in the cases some of our longtime readers, obsessively so). The rest of the world will find out at the event and via the media barrage that follows. We have some (most) of the details now, but it won’t negatively impact Apple’s sales at all. If anything, these leaks help to build up the buzz for the next-gen iPhones, Apple TV, Apple Watch, etc.

Apple’s new wearables advance Tuesday with Apple Watch Series 3 and updated AirPods – September 11, 2017
Everything Apple will introduce at tomorrow’s iPhone 8 and iPhone X event – September 11, 2017
Apple’s iOS 11 GM leak: Who paid for these leaks? – September 11, 2017
Apple’s iPhone 8/Plus are updated iPhone 7/Plus with glass backs, wireless charging, faster processor – September 11, 2017
Was an Apple employee behind the ‘iPhone X’ leaks? – September 11, 2017
Apple suffers major iPhone X leak likely from inside Apple; BBC confirms iOS 11 GM URLs leaked to the media – September 11, 2017
4K Apple TV likely to feature a powerful A10X Fusion chip SoC with 3GB RAM – September 11, 2017
Apple’s next-gen iPhone names: iPhone 8, iPhone 8 Plus, and iPhone X – September 10, 2017
4K Apple TV streaming requirements and native resolution revealed – September 10, 2017
iOS 11 GM leak leaks Apple Watch Series 3 with LTE; video shows new watch face and Digital Crown – September 9, 2017
iOS 11 GM leak reveals key iPhone 8 secrets ahead of launch; Portrait Lighting, True Tone Display, revised AirPods, and much more – September 9, 2017
Apple’s HomePod leak reveals 10 huge iPhone 8 details – August 4, 2017
Apple’s leaked HomePod firmware reveals OLED iPhone’s resizable, hide-able Home Button and more – August 10, 2017
Apple’s leaked HomePod firmware reveals Apple TV with 4K UHD, 10-bit HDR and Dolby Vision – August 6, 2017
Apple’s leaked HomePod firmware shows iPhone 8 likely to abandon Touch ID in favor of ‘Pearl ID’ facial recognition – August 3, 2017
Apple’s HomePod firmware leak confirms inductive charging in ‘iPhone 8’ – August 1, 2017
Apple’s leaked HomePod code confirms facial expression detection and virtual Home button for next-gen iPhone – August 1, 2017
How did Apple’s self-inflicted ‘iPhone 8’ leakapalooza happen? – August 3, 2017
Apple’s leaked firmware suggests ‘iPhone 8’ with split status bar, no Touch ID under display, and function area – August 1, 2017
Here are Apple’s HomePod UI sounds – August 1, 2017
Apple leaks iPhone 8 design – July 31, 2017
Leaked recording: Inside Apple’s global war on leakers – June 20, 2017


  1. I look at this a lot like the hack that leaked the script of the season finale of Game of Thrones. As a fan of the show, I didn’t WANT to ruin the last episode, so I avoided every story that talked about plot points.

    It’s the same with tomorrow’s event. I enjoy watching along with thousands of other Apple supporters as new tech is introduced. I don’t WANT to spoil the surprise, assuming there actually is one.

    I’ve avoided every article about the leak, and wouldn’t THINK about downloading an OS from anywhere but Apple.

    (BTW, I’m with Derek about loving the head-on-the-stick. Especially deep-fried at the county fair. Yum!

  2. We don’t know the full story concerning the cameras and their capabilities, and we don’t know if they will introduce the Apple Neural Engine in the iPhone X, so there is still some drama.

  3. Speaks volumes of the change in culture at Apple since Jobs passed. Pathetic excuse for leadership. A kinder gentler Apple who, instead of going thermonuclear on an adversary, will instead quietly go about their own business….

  4. Start slamming-back black espressos nonstop at 6 am, don’t slacken for a instant!…the only recipe to survive Pipeline’s “Ode To Narcolepsy” keynote without succumbing to a glazed-eyed, brain-numbing coma.

    Be strong Young Jedis, Big Brother Himself addresses The Great Unwashed: “An Homáge To Morpheus.”

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