In Apple’s leaked iOS 11 GM, developer Steven Troughton-Smith has found the names of Apple’s next-gen iPhone lineup.

The successor to iPhone 7 will be “iPhone 8.”

The successor to iPhone 7 Plus’ will be “iPhone 8 Plus.”

The new OLED flagship iPhone will be “iPhone X.”

No “iPhone 7s” or “iPhone 7s Plus,” it seems. (Unless they refresh the current iPhone 7 and 7 Plus devices and update the naming à la Apple Watch Series 1.)

MacDailyNews Take: Death to the S! FINALLY!

We’d love for it to be called “iPhone X.” — MacDailyNews, July 31, 2017

Apple, enough with the stupid iPhone ‘S’ naming already.

iPhone “S” years usher in hugely significant features, such as oleophobic displays, significant GPU improvements, world phone capability, Siri personal assistant, video stabilization, panorama photos, 64-bit processors, TD-LTE support, Touch ID, and 3D Touch, among other improvements and additions. Each year’s iPhone deserves its own number. By not doing so, Apple is shooting itself in the foot; handicapping iPhones with an “S” every other year. Why Tim Cook or Phil Schiller haven’t put an end to this stupid – yes, stupid – “S” naming is inexplicable. Why don’t you just name it “iPhone No Big Deal This Year,” Tim and Phil?

Here’s what you say onstage and in the press release when there’s no “iPhone 7s” and you jump directly from iPhone 7 to iPhone 8: “The improvements are such that the new iPhone deserves its own number.” Period. Done. Mission accomplished. It’s your naming convention, Apple, and you can correct your stupid mistake at any time. — MacDailyNews, September 16, 2015

It’s as if Apple is naming iPhone models solely for their own internal inventory purposes, just so they can keep track of which model is which, with no regard for how the iPhones are perceived by the rest of the world – the media, the customers, etc. – outside One Infinite Loop.

The “S” doesn’t stand for “Speed,” it stands for “Stupid.” Yes, we know it’s the same case design; we know the “S” version is the one you make the big margins on; we get it. Call it the “S” internally if you must, but don’t be so engineer-ish that you insist on calling it that on the box, too!

It’s not about sales figures or the model’s success (as long as “iPhone” is in the name, it will be a success), it’s about setting a tone. In this case, with the “S,” Apple sets a tone that they are just making an incremental update… Why gift the naysayers with the opportunity, Apple?MacDailyNews Take, April 5, 2013

There are plenty of numbers in the universe. Infinite, actually. Don’t worry, Apple, you won’t run out.MacDailyNews, October 4, 2011

SEE ALSO:
Apple’s trademark tricks to hide the real name of next iPhone – July 31, 2017
Apple, enough with the stupid iPhone ‘S’ naming already – September 16, 2015