“Daring Fireball writer John Gruber sat down with Apple’s VP of marketing Greg Joswiak and VP of AR/VR engineering Mike Rockwell at the California Theatre on Tuesday for a live recording of his The Talk Show podcast,” Joe Rossignol reports for MacRumors.
Announced during the WWDC keynote, was the feature that “iOS 12 more quickly ramps up peak performance when needed for a faster and more responsive experience on all supported devices, going all the way back to the iPhone 5s and iPad Air, both released in 2013,” Rossignol reports. “Gruber expressed that part of Apple’s emphasis on those performance improvements on stage must be to counter the notion of planned obsolescence, or the idea that it deliberately slows down older iPhones with software updates to drive customers to upgrade to the latest and greatest models. ”
Rossignol reports, “Joswiak quickly dismissed the idea as ‘about the craziest thinking in the world,’ and talked up iOS 12 as a ‘really good update.'”
Read more and watch the video in the full article here.
MacDailyNews Take: Of course it wasn’t planned obsolescence, just poorly communicated and implemented enough to give that impression, or, in other words, just “about the craziest thinking in the world” on Apple’s part.
There’s no excusing this one. Apple deserves the ongoing headache. Hopefully, when all is said and done and paid, the company will have learned an important lesson about transparency and communication with their customers. — MacDailyNews, February 27, 2018
You can see why some think that Apple wanted to keep what they were doing a secret. If people knew that a $79 battery replacement would give them an iPhone that performed like it did on day one, a meaningful percentage would take that option versus buying a new iPhone. Now that it’s just $29 this year, that percentage will naturally increase.
Then again, as Hanlon’s razor states: “Never attribute to malice that which is adequately explained by stupidity.”
Apple’s made up of people. People are imperfect. We’ll take Apple’s word for it that they “always wanted… customers to be able to use their iPhones as long as possible” and that they “have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.” — MacDailyNews, January 3, 2018
Again, it’s Apple’s lack of communication that is the problem here. If Apple had clearly explained what was going on in the software, we’d know to recommend a battery replacement when users complained their older iPhones were getting “slow.” As it was, we were pretty much left to assume that the processor/RAM wasn’t up to par with demands of newer iOS releases and we’d naturally recommend getting a new iPhone.
Just yesterday, we had a friend complain that his iPhone 6 was acting “slow” and we knew to recommend a battery replacement (even though he instead opted to get himself an iPhone X on our strong recommendation). — MacDailyNews, December 29, 2017
As has almost always been the case with Apple, unfortunately, transparency comes later, not sooner, and usually as a reaction to negative publicity. A simple Knowledge Base article would have preempted all of this Reddit sleuthing and the attendant handwringing and erroneous presumptions. — MacDailyNews, December 20, 2017
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