Why is it taking Apple so long to update the Mac Pro?
“A year ago Apple responded to cries from pros using Mac hardware and held a damage limitation press conference to reassure them that an updated Mac Pro was in the pipeline. Now Apple says that the new hardware won’t land until 2019,” Adrian Kingsley-Hughes writes for ZDNet. “So what’s going on over at Cupertino? Why the delay?”
“Apple is a company that can push out new iPhones, iPads, and Apple Watches on a yearly schedule, and yet seems to need years to put together what is essentially a computer,” Kingsley-Hughes writes. “After all, how hard is it to throw some high-end components into a box and ship it? PC OEMs do this all the time.”
“What I got from reading TechCrunch‘s Matthew Panzarino’s coverage of Apple’s second on-the-record briefing is that Apple spent a lot of time but said very little,” Kingsley-Hughes writes. “It’s weird, but the feeling I get from reading Panzarino’s piece is that Apple has forgotten how to build pro hardware.”
Aren’t Apple themselves professional Mac users doing everything from industrial design to film/video production to architecture and more? Does Apple really need a “Pro Workflow Team” or is it just more bullshit meant to paper over the indefensible mismanagement of the Mac Pro?
“I can’t help but feel that there are other factors at play here,” Kingsley-Hughes writes. “Maybe Apple thought that the iMac Pro would be enough, and professionals would stop hassling about a new Mac Pro…”
MacDailyNews Take: Or it’s simply mismanagement. People in decision-making positions who are unfocused, confused, out of their depth, and who clearly have misplaced priorities (“exhibit A” being the 5 years they’ll have been peddling the trashcan Mac Pro as their top of the line Macintosh by the time they get a new one out).
If he retired today, Tim Cook’s Apple would be known for coasting along on Steve Jobs’ innovations, rolling up tremendous profits that any halfway competent CEO would have accrued (or more), and devolving into being lazy, sloppy and routinely late.
That’s a great legacy, Tim.
Here’s another Misplaced Priorities trophy for your large and growing collection: The Misplaced Priorities Trophy.
