With over 50 percent of U.S. now subscribed to streaming services, Apple poised to jump into market

“According to a new digital media trends survey, Americans spend more than $2 billion per month on streaming subscriptions, and Apple appears ready to capture some of that in the near future with its aggressive content creation moves,” Stephen Silver reports for AppleInsider.

“The 12th edition of Deloitte’s Digital Media Trends Survey found that 55 percent of U.S. households now subscribe to at least one streaming service, and the average streaming video subscriber is paying for three services,” Silver reports. “Also, more than 48 percent of U.S. consumers stream television content either every day or weekly, a number that was just 37 percent last year. And those subscribing to specific services are largely driven to do so by exclusive content.”

Silver reports, “The news from the survey bodes well for Apple’s ambitious content plans…”

Read more in the full article here.

MacDailyNews Take: Bring it on!

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  1. Most of that is non-live streaming, via Netflix, etc. The live streaming services like PSVue, DirectTV, Sling are less. And, either way, all of those are already available on AppleTV.

  2. Apple has yet to show it can produce content, much less profitably.

    They have thrown around a lot of money like a country rube in a casino for the first time, and there is an endless supply of people willing to take your money. Like the disclaimer used by brokers- past returns are not a reliable predictor of future performance.

    Hollywood is chocked full of one hit wonders, used to be’s and people hanging around for just one more hit. Apple has wasted a lot of time and spent a lot of money with nothing to show for it. Only Amazon and Netflix have shown themselves able to market original content away from additional revenue streams from a broadcaster or cable channel.

    In investing I tend to be a skeptic and I am truly skeptical of anything with Clueless Eddie (Mis)Cue involved. As a shareholder I hope Apple succeeds, but I am not hopeful given the track record.

    Just because a company is good at one thing does not mean it can be good at other things. Not sure if Volvo would make a good airline company or if Nike could run a bakery well. Apple has sucked like a Dyson at services and social media.

    1. Look at the recent Face ID commercial of the student walking in her school and compare that to the PC and Mac guy commercials. One attracts via a great story and the other attracts primarily through via a visual storm. It’s a great contrast in what Apple presents as content. Which Apple would likely produce a TV series that would be captivating and enduring?

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