Augmented reality on the iPhone isn’t Apple’s endgame, it’s a means to an end

“You may have already heard the name of iOS 11’s biggest new feature, ARKit: while its arcane-sounding name would suggest otherwise, the technology itself is actually pretty revolutionary,” Kaloyan C. writes for phoneArena. “Where Google’s competitor Tango needs an array of sensors and a fairly high amount of hardware power to function, ARKit requires literally nothing more than an already existing iPhone — while it often works better as well.”

“And from what we’ve seen so far, developers can make some pretty interesting stuff with the technology: it can be used as a makeshift distance measurement tool, it can power video games, it can let you draw in 3D space, and much more — the possibilities are endless,” Kaloyan writes. “But there’s only one problem: augmented reality on smartphones, at least as it currently stands, is little more than a simple gimmick.”

“But even with this in mind, don’t be too hasty in thinking Apple has built what is perhaps the best current AR platform, and yet somehow forgotten to gauge its usefulness factor. Quite the opposite — augmented reality could prove to be key in the company’s sustained success a decade or so down the line,” Kaloyan writes. “You see, many rumors in the past year (notice a trend?) have claimed Apple is secretly developing an AR headset… [so] when the time for the actual AR product comes, Apple will have an already established software ecosystem, along with an experienced developer base, right from day one — something every new platform desperately needs.”

Read more in the full article here.

MacDailyNews Take: Yup. iPhone is just the start. It’s the foundation for what comes next.

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat.MacDailyNews, August 4, 2017

Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017


  1. Because of its bulkiness (some room size) and costs (thousands of £s), VR is likely much more suited for industry, medicine, and military use; AR seems more suited for consumers. We already have AR around us via practical featuers such as online maps and games such as Pokemon.

  2. Analysts, pundits and bloggers look no further than today. Apple looks and plans for 5 to 10 years down the road.

    As a result, my AAPL portfolio is UP 360% since January vs prior (analyst driven) ROI barely managed 10% annual gains.

    Yesterday the sky was falling. I bought 140 SEPT $155/$160 Call Spreads at $2.30 (not even the bottom). Today (after sanity returned to the market) those contracts are trading UP 32¢. That translates to a gain of $4480.

    Is that an anomaly? No. I’ve made 9 trades so far this year (including two losers), yet I’m UP 360%.

    WS’s interests are not your interests. WS does not think in terms of how they can make for you, they think in terms of how much they can make from your investments.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.