“Ben Brooks has two Apple screens on his desk but neither of them are plugged into the nearby Mac computer, which has been gathering dust for so long he cannot remember when he bought it,” Tim Bradshaw writes for Financial Times. “As chief executive of MartianCraft, he manages the software development consultancy and its 37 staff entirely from a pair of iPads. ‘I do all of my work from it,’ he said. ‘I always think it’s funny when people are dumbfounded by that.'”

“Any business manager could do the same, he said. ‘I have a hard time wrapping my head around people who say they can’t do it, when I know the kind of work that they are doing,'” Bradshaw writes. “But despite Apple’s efforts to sell the iPad as a tool for professionals, Mr Brooks remains in a minority, even among Apple aficionados.”

“Though sales of Apple’s once-pioneering tablet have started to show signs of recovery in the past few quarters, to 11.5m in the third quarter of this year, they remain far from the 26m peak of the first quarter in 2014,” Bradshaw writes. “Next week, at its annual iPhone launch event, many analysts believe Apple will try to revive the iPad, offering a radical redesign that will remove the device’s home button and add facial recognition technology similar to that of the iPhone X.”

Carolina Milanesi, analyst at Creative Strategies, “predicts the iPad could see its biggest upgrade cycle in years with the forthcoming improvements, the Apple Watch is now more important to Apple’s long-term future.  ‘The market, I think, is bigger for the Watch than for the iPad,’ she said,” Bradshaw writes. “Jonathan Ive, Apple’s design chief, seems to agree, given his personal investment in the product.”

Read more in the full article here.

MacDailyNews Take: The iPad will be just fine. Apple finally bringing Xcode to iPad Pro certainly wouldn’t hurt in helping developers and the world see the iPad as the personal computer it most certainly is.

We find that there are many older users longing to make iPad work like a laptop, because that’s what they know.

Take a look at a twelve-year-old who’s only really ever used an iPad for personal computing. It’s an eyeopener. It’s like looking into the future.

The answer isn’t to try to make the iPad into a MacBook. The answer is to provide all the tools possible in iOS for developers to make robust apps that can take advantage of the multi-touch paradigm. — MacDailyNews, May 16, 2017

Steve Jobs’ vaunted ‘Post-PC Era’ never really happened — and likely won’t anytime soon – September 6, 2018
As we head toward Apple’s annual device announcement-palooza – July 13, 2018
Adobe to launch full version of Photoshop for iPad in strategy shift – July 13, 2018
Apple’s 12.9-inch iPad Pro has replaced my 12-inch MacBook – December 26, 2017
Apple: With iPad Pro + iOS 11, a post-PC world may be closer than you think – November 17, 2017
Apple’s iPad Pro from the perspective of a college student – October 13, 2017
Apple’s iOS 11 turns the iPad Pro into the only device your family needs – June 28, 2017
Apple’s iPad Pro is now a true photographer’s tool – June 26, 2017
10.5-inch iPad Pro: Back on an Apple computing device, but not in the form I anticipated – June 23, 2017
Apple’s powerful, new 10.5-inch iPad Pro is a typing champ – June 22, 2017
Apple’s iPad Pro and iOS 11 will finally kill the MacBook Air – June 21, 2017
How Apple’s iPad Pro’s 120Hz ProMotion technology works – and why it’s awesome! – June 21, 2017
Tim Bajarin: Apple’s iOS 11 finally brings Steve Jobs’ vision for the iPad to life – June 20, 2017
Macworld reviews Apple’s 10.5-inch iPad Pro: ‘If any iPad replaces the MacBook, it’s this one’
Tuesday, June 20, 2017

CNBC review: In the market for a new tablet? You should buy Apple’s new 10.5-inch iPad Pro – June 17, 2017
TechCrunch reviews new 10.5-inch iPad Pro: ‘Apple pays off its future-of-computing promise’ – June 14, 2017
Apple’s game-changing 12.9- and 10.5-inch iPad Pros arrive in stores – June 13, 2017
Jim Dalrymple reviews Apple’s new 10.5-inch iPad Pro: Highly recommended – June 12, 2017
LAPTOP reviews Apple’s new 10.5-inch iPad Pro: Amazingly fast performance beats most Windows laptops – June 12, 2017
Ars Technica reviews Apple’s 10.5-inch iPad Pro: Much more ‘pro’ than what it replaces – June 12, 2017
These go to 11: Apple makes iOS more Mac-like and iPad’s promise is finally realized – June 9, 2017