Apple taps iPhone exec Casanova to be first head of marketing for augmented reality

“Apple assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future,” Mark Gurman reports for Bloomberg. “Frank Casanova moved from leading iPhone marketing for wireless carriers into the new role this month. On his LinkedIn profile, Casanova said he’s now ‘responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative.'”

“Casanova has worked at Apple for about 30 years, and was key in launching the original iPhone, striking deals with carriers to promote the handset, and developing older Apple products like the QuickTime video player,” Gurman reports. “The decision by Apple to name its first head of product marketing for AR underscores the technology’s importance to the company’s quest for major new products.”

Gurman reports, “‘There’s now a name and face on Apple AR efforts and a person with a track record of working on advanced technology projects at Apple,’ said Michael Gartenberg, former senior director of marketing at Apple. ‘Frank is the ideal person to lead Apple’s efforts in AR.'”

Read more in the full article here.

MacDailyNews Take: Every step forward is excellent news as we cannot wait for technology to catch up to Apple’s vision!

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

SEE ALSO:
Apple working on new iPhones with powerful 3-D camera and laser scanner in augmented reality push – January 30, 2019
Apple patent reveals ongoing work on micro-LED displays for holographic imagery – November 9, 2018
What’s happening with Apple’s secret augmented reality glasses project? – November 8, 2018
Apple’s Akonia acquisition points towards ‘Apple glasses’ – August 30, 2018
Apple buys Akonia Holographics, a startup focused on lenses for AR glasses – August 30, 2018
Ming-Chi Kuo: Apple Glasses coming in 2020 – August 15, 2018
Gene Munster: Apple will release Apple Glasses late in 2021 – May 17, 2018
Apple patent application reveals work on eye-tracking technology for VR and AR headsets – April 27, 2018
Apple prepping Micro-LED displays for Apple Watch and Smartglasses for 2019, sources say – April 3, 2018
Apple CEO Cook on the future of fashion, shopping, and AR smartglasses – October 11, 2017
Apple’s AR smartglasses – understanding the issues – August 29, 2017
Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’ – August 25, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017

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