Apple’s AirPods television commercial pushes Marian Hill’s ‘Down’ sales way, way up

“A decade removed from Apple ads breaking artists like Feist and The Ting Tings, rhythmic pop duo Marian Hill has hit the mainstream thanks to the first AirPods headphones commercial,” Gil Kaufman reports for Billboard.

“Since the ad — featuring gravity-defying footwork from dancer Lil Buck — debuted on Jan. 14, downloads for the song ‘Down‘ have jumped from negligible to 101,000, according to Nielsen Music, and the track has shot to No. 37 on the Billboard Hot 100,” Kaufman reports. “Since the entrancing song from the EDM-meets-jazz pop duo hit the air as the soundtrack to Apple’s first commercial for its wireless AirPods headphones, digital song sales have jumped from negligible in the week before to 22,000 for the week ending Jan. 19, according to figures provided by Nielsen Music.”

“The skyrocketing sales are further proof that the right synch (especially an Apple-related one) can change lives overnight,” Kaufman reports. “‘You hope for it but we certainly did not anticipate the degree to which everything has exploded,’ Gongol, 26, told Billboard. ‘We grew up watching those ads.'”

Read more in the full article here.

MacDailyNews Take: It’s a great ad all around, from the dancing to the music to the cinematography to the editing:

A month with Apple’s AirPods – February 8, 2017
I love my Apple AirPods – February 6, 2017
AirPods are Apple’s most Apple-like product in years – they just work – January 13, 2017
Apple’s AirPods grab 26% of wireless headphone market share – January 11, 2017
The success of Airpods could add $10 billion to Apple’s market cap – January 10, 2017
Apple AirPods are imperfect, but surprisingly awesome – January 4, 2017
Canadian Reviewer reviews Apple AirPods: ‘Very cool’ – December 28, 2016
I really hate how much I love Apple’s AirPods – December 28, 2016
Apple CEO Tim Cook tours New York Stock Exchange, calls AirPods ‘a runaway success’ – December 28, 2016
How to find out when Apple Stores have AirPods in stock – December 28, 2016
AirPods kick off Apple’s battle for our ears – December 23, 2016
Yahoo’s Pogue reviews Apple AirPods: Far more elegant and slick than others – December 23, 2016
Wall Street Journal’s Best Wireless Earbuds: AirPods, ‘Apple’s best new product in years’ – December 22, 2016
Apple AirPods are very cool, but I am returning them – here’s why – December 22, 2016
Marathoner tests Apple AirPods on 10K run – December 19, 2016
Rolling Stone reviews Apple AirPods: ‘Surprisingly awesome’ – December 14, 2016
Apple AirPods could arrive in stores as early as November 17th – November 10, 2016
Apple’s AirPods remain on track to launch this year, sources say – November 2, 2016
Apple AirPods may be delayed into 2017 – November 1, 2016
Apple delays AirPod rollout – October 26, 2016
Survey: 12% of U.S. consumers say they’ll buy Apple AirPods; extra $3 billion in revenue – September 29, 2016
Bill Atkinson: Why Apple’s AirPods are the best place for Siri – September 28, 2016
Apple’s response to Amazon Echo: AirPods – September 20, 2016
Apple’s AirPods make Google Glass look even more ridiculous (if that’s even possible) – September 19, 2016
Apple CEO Tim Cook: AirPods won’t fall out of your ears (with video) – September 14, 2016
Why Silicon Valley is all wrong about Apple’s AirPods – September 17, 2016
What AirPods can tell us about Apple’s future – September 12, 2016
Hands-on with Apple’s new AirPods: Stayed in my ears, sounded awesome – September 10, 2016
Apple and a truly wireless future: AirPods are just the start – September 10, 2016
Whoever makes the first AirPods strap is going to get rich – September 8, 2016
Apple patents biometric sensor-packed health monitoring earphones with ‘head gesture’ control – February 18, 2014


  1. Why are they advertising products that can’t be bought? The date that they will ship and be in the stores keeps being pushed back and back and back! We ‘re into April now!

    1. I have them. You can buy them. You just have to order them. Yeah, they should be available on demand. But if you’d ordered them in the first month, you’d have them.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.