“With Apple’s plan to open company-owned stores on the back-burner pending government approval, the iPhone maker is going with the next best option: bigger franchisee outlets at key locations in metropolitan cities,” Rasul Bailay and Writankar Mukherjee report for The Economic Times. “”

“These 5-6 franchisee-run outlets will each be at least three times larger than the current, 1,000-squarefoot stores and may even go up to 5,000 square foot, three senior industry executives said,” Bailay and Mukherjee report. “The ‘Flagship Apple Premium Reseller’ outlets will become a ‘stepdown’ version of the iconic company-owned Apple Retail Stores and will come up in ‘extremely prominent locations’ as anchor shops in malls and high-street shopping areas, the executives said.”

“The company currently has about 150 franchisee run Apple Premium Reseller stores in India, which are up to 1,500 square feet in area,” Bailay and Mukherjee report. “One such franchise holder said the flagship stores will come up in New Delhi, Mumbai, Bengaluru and Chennai, which are Apple’s biggest markets in India, and later in Hyderabad and Pune.”

Read more in the full article here.

MacDailyNews Take: On paper, better store experiences that offer more consistent service should help sales in India. Apple has a long row to hoe. That said:

Do not count Apple out of any market at any time.MacDailyNews, July 25, 2018

SEE ALSO:
Why Apple’s iPhone can’t compete in India – July 25, 2018
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Made-in-India iPhone 6s production underway as Apple looks to avoid Indian import tax – June 26, 2018
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Apple slashes prices of iPhone 7, iPhone 7 plus, iPhone 6s in India – September 14, 2017
Apple seeks tax breaks for suppliers to make iPhones in India – August 1, 2017
Indian Prime Minister Modi meets with Apple CEO Cook ahead of President Trump today – June 26, 2017
Apple broadens their iPhone attack in India, the world’s second biggest mobile market – June 22, 2017
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Apple again asks Indian government to allow sale of certified refurbished iPhones in India – February 6, 2017
Indian IT minister says Apple plans to make iPhones in Bengaluru – February 3, 2017
Apple nears deal to manufacture products in India – January 25, 2017
Apple is ready to make iPhones in India, for a price – January 20, 2017
India to consider Apple request for tax breaks and policy exemptions with ‘open mind’ – January 18, 2017
Apple is horse-trading mightily with India – January 4, 2017