“Apple Inc. is facing more challenges in the world’s fastest-growing major smartphone market,” Saritha Rai reports for Bloomberg. “The iPhone maker has lost a trio of pivotal executives in India in recent weeks as it struggles to boost iPhone sales there, people familiar with the matter say. Among the executives who’ve departed are its national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales, said the people, who asked not to be identified discussing internal matters. Apple’s Indian sales team is now undergoing a restructuring, one of the people said.”

“The executive exodus is a symptom of Apple’s persistent malaise in India, where high tariffs inflate the price tags of imported gadgets such as the iPhone and consumers gravitate toward cheaper alternatives from the likes of Xiaomi Corp. and Samsung Electronics Co.,” Rai reports. “Instead, the company resorts to marketing iPhones that are a few generations old and doesn’t manufacture its latest models domestically, thereby incurring import levies.”

“Caught up in those challenges is Michel Coulomb, who took over as head of Indian operations in December 2017. While Coulomb has rich experience in carrier-led sales, his team has been slow to cultivate business relationships in the market, the people said. Apple’s also had difficulties understanding the country, leaving the sales team direction-less, they said,” Rai reports. “In India, where it has a market share of about 2 percent, Apple sold just 3.2 million iPhones in 2017, according to Counterpoint Research, In the first half of 2018, fewer than a million devices moved, it estimates.”

Read more in the full article here.

MacDailyNews Take: Due to the “Make In India” initiative, “expect Apple’s assembly partners to increase assembly in India as the country is of utmost importance for Apple’s continued growth.” — MacDailyNews, Ddcember 15, 2017

SEE ALSO:
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