“When Tim Cook was in India back in 2016, he said that Apple was in the country for a ‘thousand years,'” Kunal Dua writes for The Verge. “With iPhone sales in India on a downward trajectory, the joke doing the rounds is that Apple might actually need that kind of time to make a significant dent in the world’s second-biggest phone market for feature phones and smartphones. Unfortunately for Apple, any good joke often contains a grain of truth.”

“Apple reportedly shipped fewer than 1 million iPhones in the first half of this year, according to Counterpoint Research; less than 2 percent of the estimated 60 million plus smartphones that were shipped in the country during the time,” Dua writes. “The latest numbers are disappointing for a company that was steadily increasing market share on a higher volume of sales in recent years. Apple shipped 2.6 million iPhones in India in 2016, a growth of over 50 percent compared to the year before. That number rose to 3.2 million in 2017, but by the end of last year, there were signs that the growth was slowing down. According to Counterpoint, Apple’s share of the Indian smartphone market has dropped to just 1 percent as of Q2 (April to June) 2018.”

Dua writes, “Tim Cook, who’s long been bullish about Apple’s prospects in India, faces what could be insurmountable challenges in finding a secure foothold in the world’s third-largest market for smartphones.”

Read more in the full article here.

MacDailyNews Take: Do not count Apple out of any market at any time.

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