As Motorola Mobility prepares to unveil its first flagship smartphone…
Tag: advertising
Why Apple’s new ‘Designed in California’ ads are strategic for the USA
For Apple, these ads are very strategic and will run as long as it takes…
Apple’s TV ads touting ‘Designed in California’ flop in TV viewer survey [UPDATED]
Apple Inc.’s newest TV commercials, showing consumers enjoying its products…
Apple wins Cannes Grand Prix award for iPad mini print campaign
Apple’s iPad Mini campaign by TBWA Media Arts Lab won the Grand Prix in press…
Apple debuts new TV ad ‘Our Signature’ (with video)
Apple has debuted a new TV commercial, “Our Signature,” which…
Apple to unveil ad-supported ‘iRadio’ streaming music service at WWDC next week, sources say
Apple Inc is gearing up to sell audio ads on a music-streaming service…
Apple to sell audio ads on upcoming ‘iRadio’ streaming music service
Apple will sell audio ads on its forthcoming streaming music service…
Apple to shift iAd focus to support new ‘iRadio’ music service, sources say
Apple Inc., planning to unveil a music-streaming service next week…
Apple debuts new iPhone 5 TV ad: ‘Music Every Day’ (with video)
Apple last night debuted the second in a series of new iPhone 5 ads…
Apple’s iAd becomes first major mobile ad network fully accredited by Media Ratings Council
During the auditing process, iAd demonstrated accurate reporting…
Apple’s gorgeous iPhone ad shows why Kodak never had a chance (with video)
Apple is running a new ad in which there is one simple line…
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video)
Apple has debuted a new 60-second TV spot for iPhone 5…
Apple’s iWatch imminent?
It’s not about time…
iOS dominates Android: 75 cents of every dollar spent on mobile advertising is spent on Apple iOS devices
Google Play is just not at the quality level of Apple’s iOS app ecosystem…
How a banner ad for H&R Block appeared on Apple.com – without Apple’s approval
Apple didn’t run commodity banner ads along the bottom of its pristine home page…
Apple close to agreement on streaming ‘iRadio’ service with Universal Music, sources say
Apple is expected to sign its first internet radio licensing agreement…
T-Mobile USA debuts first ad for Apple iPhone 5 (with video)
T-Mobile USA has debuted its first iPhone ad on U.S. cable and broadcast networks…
Samsung spent billions on marketing to ‘change the game on Apple’
The iPhone turned the smartphone industry on its head, the iPad opened up a whole new category…
Google updates AdMob SDK for Apple’s iOS to drop UDID support
Google has finally released an update for its AdMob advertising SDK for iOS…
IDC: Facebook’s domination of U.S. mobile advertising market threatens Google
Facebook is leading other mobile publishers…
Pandora killer: Apple close to deal with two major music labels; looks to debut ‘iRadio’ streaming music service in June
Apple is close to striking a streaming deal with two of the major music labels…
Somersby Cider debuts Apple-centric ad (with video)
Somersby Cider’s new TV advert, “The Somersby Store” leans heavily on apples – and Apple…
Apple debuts ‘Why You’ll Love iPad’ section to website
Titled ‘Why You’ll Love iPad,’ Apple includes…
Segall: Apple marketing has lost its sense of humor; copying Apple doesn’t make Samsung an innovator
Author Ken Segall, a former Apple employee, examines how Samsung…
Samsung outspends its inspiration Apple in phone advertising
In 2012, Samsung spent $401 million advertising its phones in the U.S…
Apple debuts two new TV ads for iPhone (with video)
Apple today debuted two new television commercials for iPhone…
Ken Segall: Steve Jobs first considered calling iPhone the ‘Telepod,’ ‘Mobi,’ ‘iPad,’ or ‘Tripod’
At an event at the University of Arizona’s Department of Marketing…
Apple iTunes streaming radio service delayed after talks with music labels stall, sources say
Apple has opened talks with record labels about getting rights for a music-streaming service…
Apple debuts new ‘Hollywood’ ad for iPad/iPad mini (with video)
During last night’s Academy Awards, Apple debuted a new television commercial…
Apple is building something bigger than a TV
Apple is evolving into an ecosystem…
Apple debuts two new TV ads for iPad/iPad mini (with video)
Apple has debuted two new TV ads for iPad/iPad mini…
Did Samsung’s Super Bowl ad make a difference in its battle with Apple?
Samsung’s Super Bowl ad got a lot of good press but did it increase…
Apple’s critics focus on wrong kind of ‘cool’
Has Apple lost its cool?
Dell Dude? Yup, he’s a Mac user now, too
Actor – and Apple Mac user – Ben Curtis talks about what it was like representing and being the face of Dell
UK Apple Safari users sue Google for secretly tracking Web browsing
Cookies, small tracking files, were installed by Google on the Apple computers and mobile devices…
Apple surges ahead of Google in mobile ads
Apple has really taken out a significant chunk of Google’s market….
How Apple’s Siri Apple can destroy Google’s Android via search
Apple has a unique strategic opportunity to leverage the Siri product…
Pandora Media blames looming fiscal cliff for lowered outlook
Pandora Media Inc lowered its fourth-quarter guidance, blaming the looming fiscal cliff…
Online advertising spending to surpass newspapers and magazines combined by 2015
Online advertising expenditures will continue to lead the market…
Analyst: Apple to launch ad-supported ‘iRadio’ music streaming service next year, before ‘Apple iTV’
Changes in iTunes 11 suggest iRadio music streaming will arrive soon…
Samsung tries another Super Bowl ad as Apple once again eschews
As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII…
Amazon’s anti-Apple iPad mini ad backfires; ad pulled after fact-check flop
Negative ads seem to work better on voters than consumers…
