Apple tonight debuted a new 90-second television ad…
Tag: advertising
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads
iBeacon is the most important new feature in iOS 7…
AT&T wants to treat customers like lab rats; it’s yet another invasion of online privacy
What’s one piece of your privacy worth?
4 reasons why Apple’s iBeacon is about to disrupt interaction design
You step inside Walmart and your shopping list is transformed…
U.S. NSA uses Google cookies to pinpoint targets for hacking
The National Security Agency is secretly piggybacking on the tools…
Apple’s revolutionary iWallet is coming
This week, Apple unveiled the first large-scale integration of iBeacon…
Apple could have 250 million iBeacon-capable units in the wild by 2014
Yesterday, Apple began a small press push on its new iBeacon technology…
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores
Apple Inc. will begin using the technology at its 254 U.S. stores to send you…
Apple’s $200 million for Topsy buys a lot of interesting things
Apple, as usual, is adding to the intrigue by declining to explain itself…
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines
Beacon, Apple’s hyperlocal trigger tech in iOS 7…
With Topsy Labs acquisition, Apple gets rich Twitter data
Apple Inc has acquired social media search and analytics startup Topsy.,..
Apple buys Twitter analytics startup Topsy Labs for $200 million
Apple Inc. has acquired social-media analytics firm Topsy Labs Inc….
Samsung’s prolific ad spending doesn’t always deliver desired result
Samsung Electronics Co is expected to spend around $14 billion – more than Iceland’s GDP – on advertising…
Apple rides iPad profits for 2014
Despite the growing number of tablets using Google’s Android operating system…
Google to pay $17 million to settle U.S. states’ Safari user tracking probe
Google Inc will pay $17 million to settle allegations by 37 states…
Pandora looks past the tracking cookie by mining user data
Pandora wants advertisers to know: No cookies, no problem…
What we mean by ‘Hee Haw demographic’
Since we deployed the phrase “Hee Haw demographic” a while back…
Google wants to use your smartphone to track your visits to retail stores
For Google to conduct this passive location tracking…
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine
Embedded in Apple’s iOS 7’s flashier interface and multitasking features…
Facebook ad profit a staggering 1,790% more on Apple iPhone than Android
A 200-billion ad study on Facebook advertising…
iOS 7 users: Apple’s secret retail weapon is already in your pocket
It’s been a month since Apple unleashed iOS 7 onto the world…
The retaliation begins: Google profiles get Schmidt-faced
Google has decided to use your name, image, and profile to bolster…
Attention, retailers: With iBeacon, Apple has figured out mobile marketing
For some time now, manufacturers and retailers have looked for the best ways…
Judge dismisses case against Google over Safari user tracking
It just got even tougher to stop a company from tracking your movements online…
Google can use your name, photos and comments in ads unless you opt out; policy starts November 11
Google, following in Facebook’s footsteps, wants to sell users’ endorsements to marketers…
Google may follow Apple, ditch ‘cookies’ as online ad tracker
Google is considering a major change in how online browsing activity is tracked…
Apple debuts new ‘Designed Together’ TV ad for iPhone 5c and iOS 7 (with video)
Apple today debuted a new TV ad, “Designed Together,” featuring…
Apple leads, the rest follow: Google dumps NFC requirement in Google Wallet app
Today, Google announced it’s rolling out a new version of the Google Wallet…
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more
Apple won’t just kill cash registers. They’ll probably kill NFC, too…
Google argues for the right to continue scanning Gmail
Google’s attorneys say their long-running practice of electronically scanning Gmail…
iBeacons may prove to be Apple’s biggest new feature for iOS 7
iBeacons is an implementation of the Bluetooth Low Energy (BLE) profile…
Designed by Doofuses in California: Apple’s new ads make the company look lame
This ad falls into a tired category that I generally despise…
Apple’s iTunes Radio to debut in September with McDonald’s, Nissan, P&G, Pepsi sponsorships
iTunes Radio is set to debut next month with high-profile brand partners…
Apple debuts new campaign to push businesses to convert tools to iPad apps
Apple has replaced its iPad in Business apps website…
Apple debuts Mac Pro teaser trailer in movie theaters with ‘fall 2013’ tagline
Apple has begun showing the teaser video for the upcoming Mac Pro…
Gmail users have no reasonable expectation of privacy, Google says in filing
People who use Gmail have no reasonable expectation of privacy…
How will Apple handle going from hunter to hunted?
It wasn’t long ago when Apple Computer transitioned to Apple, Inc…
Apple debuts new iPhone 5 TV ad: ‘FaceTime Every Day’ (with video)
Apple has debuted a new :60 television commercial…
Beleaguered Nokia slams iPhone 5 camera in parody of Apple ad (with video)
A new advertisement from Nokia parodies Apple’s…
Apple TV may prove to be Google’s biggest nightmare for years to come
Google currently profits from Apple’s iOS through gaming and web-based…
Google’s quarterly results badly miss analysts’ expectations
Mobile continues to bug Google…
Nielsen: Microsoft pays the most to market its products
Microsoft has not been shy in the past to spend its money on advertising…
