“AppleTV or iTV, whatever it may be called in its forthcoming rebirth, may become Google’s biggest nightmare,” Mark Reschke writes for T-GAAP.
“According to the Jessica Lessin, formerly of the Wall Street Journal, Apple is zeroing in on their broadcast plans, which offers a zero advertising option for viewers,” Reschke writes. “Google currently profits from Apple’s iOS through gaming and web-based advertisements. But with a controlled end-to-end experience from Apple in TV, no such advertising advantages will exist for the search engine giant.”
Reschke writes, “Apple offering a zero ad viewing experience may prove popular for consumers, but internet driven TV offers Google its next largest growth sector for targeted advertising. As the slow but steady tectonic shift of cable controlled network television succumbs to internet TV, Google may find itself in troubled times.”
Read more in the full article here.
Apple pitches ad-skipping for new Apple TV service, sources say – July 15, 2013