Apple’s refusal to support NFC on the iPhone…
Tag: advertising
Apple’s iBeacon: With great power comes great potential to delight or annoy
With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon…
Why aren’t people freaking out about Apple’s iBeacon?
The new iOS 7.1, which Apple launched this week, contained massively-improved iBeacon…
Apple’s expands iPhone 5c ad campaign from Tumblr to NYTimes.com
Apple’s online push behind the iPhone 5C has gone from Tumblr…
Why doesn’t Apple do its own search engine?
In 2013, Apple sold about 150 million iPhones and about 70 million iPads…
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement
A major, game-changing improvement to iBeacon…
Microsoft vs. Apple: the strategy gap
Most people judge ads by what they see…
Is this LG ad the worst tech ad ever? (with video)
LG has debuted an ad that is so bad that is has to be…
Apple bringing full-screen video iAds to iPhone, iPad, and iPod touch
Coming to an iPad near you: iAds that look a lot like TV ads…
Tumblr becomes weapon of choice for Apple’s marketing team
While it isn’t out of the ordinary for a company like Apple to flaunt their latest devices…
Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices
Apple has quietly rolled out its iBeacon specification as it starts to certify devices…
Apple acquires Burstly app testing and advertising company
The latest target of Apple’s recently-busy mergers and acquisitions staff…
Apple’s stinginess with user info hurting iAd sales, sources say
There are few companies as admired, beloved and dominant…
Major League Baseball completes iBeacon installation at first two ballparks
The installation of 65 iBeacons at…
Will iBeacon alerts be a welcome way to add value to retail visits or just a new way to spam?
iBeacon seems to be making a pretty rapid transition into the mainstream…
Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’
Apple’s iBeacon location sensing technology, based on the Bluetooth radio…
Marissa Mayer’s secret initiatives aim to get Yahoo back into homegrown search
CEO Marissa Mayer has ordered up two under-the-radar initiatives…
Apple’s new Mac video wins Super Bowl ad race without even trying
Apple was notably absent from the Super Bowl ad slots Sunday…
Apple’s Super Bowl past, present, and future
With the 2014 edition of football’s biggest game, and advertising’s biggest stage, approaching…
How advertisers can use your personal info to get you to pay higher prices
Imagine that you are halfway through the second week of a grueling diet…
NBC: Vote for your all-time favorite Super Bowl commercial; Apple’s ‘1984’ ad among the choices
The Super Bowl is less than a week away!
Apple debuts two new iPad Air ads: ‘Light Verse’ and ‘Sound Verse’
Apple today debuted two new iPad Air ads on broadcast and cable TV networks…
Apple’s iOS took 56% share of mobile phone ad revenue in Q413, up from 50% in Q313
Opera Mediaworks today released insights about mobile advertising…
Apple patents multi-service TV and radio; allows users to automatically skip ads
Apple on Tuesday was awarded a patent for a system that…
Apple’s iBeacon and the future of retail store shopping
Mobile, mobile, mobile. It’s like the Marcia Brady of the retail industry…
It’s a good thing Apple didn’t buy Nest and Google shouldn’t have either
I only like inviting guests into my home that I can trust. And Google hasn’t earned that trust…
Google, Nest, and the value of your home’s energy profile
Determining what movie was being watched on a television set by monitoring energy profiles…
Why Apple didn’t buy Tony Fadell’s Nest Labs
With Google announcing yesterday that it acquired Nest Labs…
Say goodbye to privacy: How Nest might transform Google
It’s no wonder some people are freaking out over Google’s $3.2 billion Nest Labs acquisition…
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings
In the summer of 2013, Apple announced iBeacon…
Pure poetry: CEO Tim Cook sails Apple marketing on a familiar course
In 11 days, Apple’s Macintosh computer will turn 30 years old…
Apple debuts new iPad Air ‘Your Verse Anthem’ TV ad (with video)
Apple has debuted a new television advertisement for iPad Air…
Apple is losing ground to the Samsung brand
Samsung is gaining fast on Apple in terms of brand affection…
Company rolls out Apple’s iBeacon to grocery stores
Pretty soon, your iPhone might remind you to pick up laundry detergent…
Apple’s iPad Air vs. Kindle Fire 8.9 HDX: Amazon is simply lying
Amazon says its Kindle Fire 8.9 HDX is…
Arem Duplessis leaves New York Times Magazine for Apple
Arem Duplessis has decided to leave his post as design director…
Apple’s ‘Misunderstood’ Christmas ad celebrates holiday iPhone zombies
Apple’s little movie argues that there’s some upside to this depressing new reality…
Misunderstood: Apple thinks different for Christmas
Ever see a company spend nearly half of its holiday commercial depicting the downside of its own product?
Love it or hate it, Apple’s new Christmas spot normalizes the glow
here are two camps gathering in reaction to the new Apple Christmas spot…
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories?
Apple has started iBeacon activations…
Apple’s ‘Misunderstood’ Christmas ad is a sad commentary on culture and does Apple no favors
Everyone else seems to love it…
Apple focuses on iTunes Radio with automated in-app ad sales
Apple leadership has given the iAds team a new mission…
