Apple’s iOS took 56% share of mobile phone ad revenue in Q413, up from 50% in Q313

Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry.

The company found that in the three days around Christmas (December 24, 25 and 26), the number of smartphones and tablets, increased by 13% in the United States and 22% in Europe, reflecting strong sales of these devices during the holiday season.

Overall, Opera Mediaworks has seen a significant increase in global ad traffic year over year, and now reaches over 425 million consumers, while serving over 60 billion impressions a month.

Additional findings from Q4 2013:

• Despite Android phone traffic holding nearly 36% share versus Apple iPhone’s 28.7% share, in Q4 2014, iOS devices captured 56% of revenue, up from 50% in Q3

mobile OS traffic share vs. revenue share
Source: Opera MediaWorks

Mobile Operating System Traffic Share

mobile OS traffic share
Source: Opera MediaWorks

• Social networking sites and apps are the most popular. Traffic volume for social networking services was the highest, at 34.25% of all global traffic. The Music, Video & Media category followed, with 17.7% of traffic; this category took the top spot for revenue generation (20.6%) as consumers continue to use their mobile devices more for streaming music and watching videos. Arts & Entertainment sites and apps captured 18.2% of revenue.

• Mobile ads for movies and entertainment events soared over Christmas. While consumers may have been seeing more ads for products with gift potential in the weeks leading up to the holidays, Entertainment advertisers took over as soon as Christmas week hit. Nearly 1 in 3 ads during the vacation period were for movie, music and entertainment events. Food & Drink followed, with 17% of the ads being for products and services in this category.

“2013 was a tremendous year for mobile advertising. At agencies, mobile campaigns moved from the back burner to the front and rich media ads replaced boring banners. Many publishers found their smartphone and tablet traffic eclipse their desktop internet traffic, and a some even made more money from mobile advertising when compared to desktop,” said Mahi de Silva, CEO, Opera Mediaworks, in a statement. “With a 13% jump in the growth of new devices during Christmas just in the U.S., we expect even more growth in 2014. We anticipate the global media spend on mobile advertising will make up 20% of all digital advertising worldwide in 2014.”

Source: Opera Mediaworks

MacDailyNews Take: Apple. Separating the wheat from the chaff since 1976.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Bill” for the heads up.]


      1. Amen to that. That’s the surest way the hurt Google. Apple has to go up directly against Google’s core search engine business the same way Google used Android to damage Apple’s core hardware business. Right now, Google has absolutely nothing to worry about because they have almost no competition. Meanwhile Android has provided enormous amounts of competition against Apple. Once Apple builds its own search engine business and gives Apple devices users an alternative to wean them from Google search engine, Google wouldn’t enjoy it one bit not having the rich iOS platform all to itself.

        Tim Cook and Apple need to realize this simple fact and use some of that reserve cash to either create their own search engine business or acquire one to call their own. Google is doing its dirt to Apple and it’s high time Apple does some dirt to Google. Apple will get more revenue and Google won’t be looking so invulnerable to investors. Tim Cook had better wake up before it’s too late. Apple has already lost enough face as it is.

        So, yes. A financially depleted Google is a much, much safer Google. It doesn’t take a rocket scientist to figure this out but Tim Cook remains clueless. Apple is just giving Google a free pass to do whatever they damn well please with their future Google projects because Google has nothing to fear about to keep occupied with having to earn revenue.

    1. Yes they can and they have.
      Rome was not built in a day, and whilst a stitch in time can save nine, the tear that Gcrookles CEO made in the fabric of Apple inc. when he stole the iPhone plans, has meant that some serious stitching was required and is still required to mend that tear.
      Blame the courts and the lobby system for the slow delivery of justice.

    1. Whatever the fee Google has to pay, it isn’t nearly enough. Google is getting fat from Apple in so many ways, I hate to think about it. While Google becomes the most respected tech company in the world, Apple is being completely disrespected by everyone. Google is seen as the company with a bright future as opposed to Apple, the company seen as having no future.

    1. It’s not even the point of Apple being dead that bothers me. It’s the continued perception that Apple is dying that annoys the hell out of me. There’s no solid reason why investors should believe Apple is a dying company but they apparently do feel that way. It always that theme of who has the most market share wins the gold. Companies that continually lose market share must smell like day old fish to investors.

      1. A fellow was walking on the dock one day. He noticed a little boy fishing for crabs. The little boy was putting the crabs into up pail. He asked the boy if he was worried that the crabs would crawl out of the pail because there was no top on it. The little boy replied that is soon as one crab starts to get up to the top of the others pull it back down.

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