Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…
Tag: advertising
Samsung switches to advertising the iPad, knocking their own displays
So far, Apple’s been sticking with in-plane switching LCD with LED backlight displays…
Apple’s homegrown commercials underperforming those made by its longtime agency
Apple began building its own team of ad men and women last year…
This is how Apple converts the masses to new tech
It’s only been a few weeks since Apple announced its new…
Apple debuts new iPhone 5s TV ad ‘Parenthood’
Apple has debuted a new television ad on U.S. cable and broadcast networks…
Will Apple dump serial biter Luis Suarez from Beats headphones endorsement deal?
Luis Suarez’s lawyer flew to Rio de Janeiro on Wednesday to present his defense…
Why Apple really values your privacy – unlike Google, Facebook, or Amazon
With every iteration of OS X, iOS, and iCloud, we see Apple…
Apple’s major marketing rethink: Hardly a surprise
We all know that things are different in the post-Steve Apple…
inMarket: iBeacon increases in-store app usage, retention, and brand engagement
The first public stats about iBeacon impact on the shopping experience
Apple execs praise new Beats advertising campaign
On the heels of reports that Apple Inc. has become dissatisfied…
If Tim Cook uses those who produced this Beats ad, Apple’s marketing prospects could be looking up
A new Beats Electronics advertising video that could portend better days for Apple marketing…
Apple video: ‘The New Look of OS X Yosemite’
Apple has posted a 60-second video…
Apple building 1,000-person internal advertising agency
TBWA/Media Arts Lab was presenting fresh work to its signature client when…
Google wants in on Apple Inc.’s iBeacon party
Over the past year, Apple’s iBeacon has gained a lot of media attention…
How Apple’s newest iPhone ad hints at its next big thing
The latest ad, which shows people swimming, running, playing golf…
Apple debuts ‘Chicken Fat’ television ad (with video)
Apple has debuted a new television advertisement now appearing…
Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day
Apple Inc. has shifted to producing more of its own television advertisements…
Apple expected fully unveil iBeacon plans at WWDC today
Apple Inc.’s latest product to carry the ‘i’ prefix…
Apple planning local ads, additional non-music content for iTunes Radio
Apple is planning to offer ‘locally targeted advertising’ to users…
It’s time for Apple to buy DuckDuckGo
Apple is in an outright war with Google and lawsuit wins against Samsung…
GE integrates iBeacon into new LED light fixtures, Walmart installing in stores worldwide
Up until now most retailers have been deploying Apple’s iBeacon technology…
Apple’s iAd Producer now supports full-screen iPhone ads
Following a series of software releases over the last week…
Google to SEC: We could serve ads on thermostats, refrigerators, car dashboards, and more
Advertising may be coming to your thermostat and lots of other strange places, courtesy of Google…
NYC street artist says Apple stole his inspirational slogan for iPhone 5s ad campaign
A New York street artist filed a cease-and-desist letter to Apple…
Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon marketing platform
Walgreens-owned drugstore chain Duane Reade announced today…
Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow Airport
Virgin Atlantic has chosen London Heathrow Airport to be the first airport in the world…
New York City bars to use Apple’s iBeacon for pub crawl promo
Companies continue to find new and interesting ways of implementing Apple’s iBeacon tech…
New sunglasses with iBeacon notify you when lost, act as beacons in retail
The first set of eye glasses with embedded iBeacon technology…
Apple debuts ‘Powerful’ new TV commercial for iPhone 5s (with video)
Apple has debuted a new long-form (:90 second) TV commercial…
Apple jabs Samsung: ‘There are some ideas we want every company to copy’
The ad is timed alongside Green Earth Day…
Apple iOS developers must now agree to ad identifier rules or risk App Store rejection
Apple has just updated a section in iTunes Connect, the service mobile developers…
Apple bans Bloom.fm from iAd due to competition with iTunes Radio
a Bloom.fm spokesman confirmed that the company’s ad-spend on Apple’s iAd mobile-advertising platform…
Privacy-sensitive Germans not biting into Apple’s iBeacon, yet
Since revelations that the U.S. spied on German Chancellor Angela Merkel’s cellphone…
Apple poised to add four digital advertising agencies
Apple is set to add four digital agencies to its roster…
Apple closes U.S. ad-spending gap with Samsung
Samsung is the still the king of the U.S. smartphone marketing race, but Apple…
Obama considers selfie ban after Big Papi’s Samsung stunt
Red Sox slugger David Ortiz might have snapped the last White House selfie…
Apple’s advertising dilemma aired at $2 billion trial
As Apple Inc. was being targeted by an onslaught of negative advertising…
Obama not happy with Big Papi’s Samsung selfie stunt
Obama had no idea his now famous ‘selfie’ with David Ortiz was an orchestrated marketing stunt…
Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies
Samsung’s ‘Next Big Thing’ advertising campaign…
Apple opens iAd workbench to all Apple ID users, introduces short video ads
Apple is making its advertising ecosystem more accessible…
New York Times: Apple ad and Flight 370 headline an ‘unfortunate coincidence’
The ad was taken down by mutual agreement…
How Steve Jobs blew up the rules of branding
Before Steve Jobs got his hands on Apple again in 1997, things were far simpler…
