Apple’s reputation, products, and imagery have coalesced into a brand…
Tag: advertising
Shady app install ads automatically redirecting mobile users to App Store, Google Play
For many weeks now, mobile users on both iOS and Android have been encountering a problem…
Will Apple allow ads on Apple Watch?
Despite the fact that there aren’t specific references to advertising…
Apple bringing iAd to Latin America
iAd, Apple’s advertising platform for apps on iPhone, iPad, and…
The myths and mysteries of Apple’s Apple
Earlier in December, conservative commentator Glenn Beck raised eyebrows…
Advertisers to get a glimpse of Apple Watch promise, challenge
Apple’s forthcoming smartwatch poses a conundrum for advertisers…
Apple iBeacon finds its way into McDonald’s and sandwich sales increase
Ever since iBeacon made its debut on the iPhone in 2013…
Apple debuts new iPad Air 2 TV commercial ‘Change’
Apple has debuted a new TV commercial on U.S. broadcast and cable networks…
Facebook, Google, and Amazon are getting even creepier
Here’s Apple’s CEO Tim Cook and his description of how Apple can be differentiated…
MasterCard debuts new TV ad featuring Apple Pay and Gwen Stefani
The new 30-second spot shows cardholders using the iPhone 6 and Apple Pay
So, what’s going on with Apple’s iBeacon tech?
Apple continues to disrupt consumer culture…
WTF?! Amazon inserts ads for Misfire Phone flop into Amazon Prime videos
I canceled Amazon Prime…
Microsoft vs. Apple: A tale of two TV ads
On the left, Microsoft has television ads which compares the Surface Pro…
New Apple TV ad touts Voice Text feature on iPhone 6/Plus
Apple has debuted a new television ad…
Apple debuts new iPhone- and celebrity-packed ad for Beats Solo2 headphones
Called “#SoloSelfie,” the ad features various celebrities taking selfies…
Apple debuts two new TV ads featuring iPhone, iPad and Macintosh
Apple has debuted two new TV ads, “Reservations” and “Gamers”…
Apple opens iAd mobile-ads service to automated partners
Apple Inc. is opening its advertising services to partners…
What happened to Apple’s once-great ads?
It may be time for Apple to “think different” about its advertising…
NFL players don’t care about league fines, still wearing Apple’s Beats headphones
Wearing the wrong headphones will cost players $10,000…
Apple’s iBeacon: So many opt-out choices, or are there?
here has been a lot of good coverage of Apple’s new iBeacon…
NFL bans Apple’s Beats headphones on camera
The reason for the aggressive marketing tactics is clear…
Apple debuts new iPhone 6/Plus ads ‘Cameras’ and ‘Huge’ featuring Jimmy Fallon and Justin Timberlake
Apple has debuted two new television advertisements for iPhone 6 and iPhone 6 Plus…
Desperate Microsoft, Google, Samsung on an Apple-bashing advertising spree
This weekend I spent some time watching college football and some of the NFL…
Apple’s new TV spot “Echoes” featuring U2, iTunes and iPhone 6 goes into heavy rotation
U2 and Apple team up for the world’s largest album release ever…
Google knows what’s in your Gmail before you do and sought to have this fact erased from the public record
Back in February, in a San Jose courtroom, a bombshell…
Apple debuts full-screen video iAds to iPhone, iPad, and iPod touch
Apple announced availability of new iAd options including pre-roll video and full-screen interstitials…
Estimote makes ‘Nearables’ – iBeacon stickers you can stick on anything
Estimote makes iBeacons in little polygon shapes with cool colors and custom designs…
Apple’s iMessage service is being polluted by spammers
Apple’s iMessage system is a great way to send texts from phone-to-phone without paying fees…
Apple wins Emmy for ‘Misunderstood’ ad
Apple’s winning advertisement was produced by longtime advertising…
Pop-up ad creator: ‘I’m sorry’
It was a way to associate an ad with a user’s page without putting it…
Samsung mocks iPhone users at airport power outlets
In recent advertising, struggling iPhone knockoff peddler Samsung…
Apple now prominently advertising Beats Music to new iOS device users
Now that Beats Music and Beats Electronics are officially part of Apple…
The Microsoft death watch: More Surface silliness
As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team…
Microsoft no longer dissing Apple’s iPad in Surface ads, tries dissing MacBook Air instead
Just when we thought Microsoft might have gotten over its misleading Surface tablet ads…
Apple hires social media guru from Nike to create retail buzz
After depending upon the natural enthusiasm of its devoted retail store fans for 13 years…
Apple debuts new ‘Dreams’ TV ad for iPhone 5s
Apple has debuted a new television advertisement called “Dreams” on…
Apple’s ‘Stickers’ ad gives MacBook sticker sellers huge sales boost
When Apple published their new ‘Stickers’ ad for the MacBook Air last week…
Apple and the omnichannel: 9 industries already using Apple’s iBeacon
Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…
Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America
Apple’s iBeacon technology delivers targeted content and offers to consumers…
Apple iPad dominates with 78% tablet web usage share
No tablet makers have been able to make a significant dent in the iPad’s usage…
Apple debuts new ‘Stickers’ TV ad for MacBook Air
Apple has debuted a new television advertisement called “Stickers”…
Yahoo buys Flurry for over $200 million
The deal marks one of the largest acquisitions by Chief Executive Marissa Mayer…
