Apple yesterday debuted their new TV spot “Echoes” on U.S. broadcast and cable TV networks. Today, the ad placements increased at least six-fold. It’ll likely become difficult for TV viewers to miss this spot in the coming days.
Apple’s YouTube description for the ad reads:
U2 and Apple team up for the world’s largest album release ever as U2 thrashes forward with music that confronts innocence and forges immortality.
The ad features U2 playing their new song “The Miracle (Of Joey Ramone)” in silhouette with images of the Ramones superimposed within the silhouettes. The ad announces the availability of U2’s new album, “Songs of Innocence,” currently free to all iTunes users, and closes on a hand clutching Apple’s all-new iPhone 6 held high:
Direct link to video here.
Some iTunes users upset over Apple’s U2 album giveaway – September 11, 2014
Apple and U2 release ‘Songs of Innocence’ exclusively for iTunes Store customers – September 9, 2014