“When Apple published their new ‘Stickers’ ad for the MacBook Air last week, I presumed it would be a boon for sellers of MacBook stickers and decals,” Graham Spencer reports for MacStories. “So earlier this week I decided to reach out to a few sellers of MacBook stickers and decals to see what kind of impact the ad from Apple has had on their store visits and sales.”
“The result is probably what you would have guessed: visits and sales rose dramatically last week when Apple’s ad was released,” Spencer reports. “It was the universal reaction I got from the sellers I talked to.”
“One of the sellers that was willing to give me more detailed information was Benjamin Clark from The Decal Guru. They saw a quadrupling of orders for MacBook decals since the airing of Apple’s ad. In terms of unique visitors they saw an increase from a steady 500 per day (prior to the ad) to 4,500 at its highest last week,” Spencer reports. “I also spoke to a number of Etsy store owners that sell MacBook stickers. Geeky Decals was one of them and in their case they’ve seen a significant increase in daily sales of stickers. Prior to the ad they used to sell 8-10 stickers per day, but since the ad they’ve been selling between 40 and 50 stickers per day.”
Read more in the full article here.
Apple debuts new ‘Stickers’ TV ad for MacBook Air – July 22, 2014