“The unfortunate juxtaposition of an Apple ad ending in an underwater scene on the homepage of The New York Times and a headline blaring ‘Malaysia Says Jet Went Down in Ocean’ persisted for several hours Monday, but eventually led to the ad’s removal,” Michael Sebastian reports for Advertising Age.
Sebastian reports, “A spokeswoman for the Times had this to say about the ad: ‘It was an unfortunate coincidence that this particular creative ran adjacent to that particular article. The ad was taken down by mutual agreement and we are still determining a resolution regarding placing the ad again.”
The ad and headline juxtaposition:
Full article here.
MacDailyNews Take: Everybody’s “offended” about something these days and, if they’re not, they invent something to be offended about. By taking down the ad, Apple and the NYT mitigate their risk at the hands of the perpetually offended.
Ridiculous, insipid, rampant stupidity rules the day.
Humanity’s median intelligence is God’s cruel joke.