Here’s a new Beats Electronics long-form advertising video that could portend better days for Apple’s hit-or-miss marketing efforts since the passing of Steve Jobs. Beats’ headphones may be crap, but their marketing certainly isn’t.
As MacDailyNews reader Ara Gregorian (who sent us the link) wrote, “The forces behind the creation of this ad are part of Apple now. Very encouraging!”
Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.
Featuring: Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie. Special Appearances: Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.
Music: “Jungle” by X Ambassadors & Jamie N Commons. Original Score by Michael Einziger and Annmarie Simpson.
Direct link to video here.
MacDailyNews Take: This ad has life, like Apple’s best efforts under Steve Jobs.
Apple building 1,000-person internal advertising agency – June 10, 2014