Apple buys Twitter analytics startup Topsy Labs for $200 million

“Apple Inc. has acquired social-media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter,” Daisuke Wakabayashi and Douglas Macmillan report for The Wall Street Journal.

“Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment,” Wakabayashi and Macmillan report. “Its tools can decipher how often a specific term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign. The company is one of a handful of Twitter’s partners who have access to the so-called ‘firehose’ — the full stream of all tweets posted to the service. Topsy competes with DataSift Inc. and Gnip Inc. to analyze and resell this data to customers.”

“It’s unclear how Apple plans to use Topsy. There may be opportunities to link Topsy’s technology with Apple’s iTunes Radio, an online-streaming-music competitor to Pandora Media Inc. and Spotify AB. One possible scenario would use data from Topsy to alert listeners to songs that are trending or artists being discussed on Twitter,” Wakabayashi and Macmillan report. “Topsy also could provide marketers with real-time data to sell targeted advertising on iTunes radio.”

Read more in the full article here.

MacDailyNews Take: Analyze this, One Infinite Loop!

Related articles:
Pew Research: 8% of Americans now get their news via Twitter – November 4, 2013
Apple board member Al Gore tried to buy Twitter in 2009 – October 9, 2013
Twitter launches stand-alone music streaming app for Apple iOS devices – April 18, 2013

5 Comments

  1. Apple is developing a whole sales system for brick and mortar mall shoppers. This will include iLocate, iAd, iAnalytics, and iPhone shopper app. You will get alerts for a user predefined shopping list that lets you know when and where a sale is for your personal interest and also alert vendors how much interest there is in their particular sale. No unwanted ads will ever be pushed to users.

  2. BREAKING: WSJ also reports that Apple made a second acquisition today, of a company named – get ready – Turvy. Predictions are that Wall Street will likely go Topsy-Turvy tomorrow on the news.

    There. I feel better now.

    1. Droll coincidence, my sister and I visited the Tipsy Lab on Twitter, and we do feel much better now. Mixology is chemistry that leads to more chemistry, they say.

  3. maybe trending data will become the living conscience for apple’s new line of intelligent bots. if only one of them would run for president of the united states of america, maybe, then the white house will really become the house of the people.

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