Apple has begun airing their new iPad mini television commercial…
Tag: advertising
Apple’s iOS is the king of mobile ads as Android drops below BlackBerry on value for money
Apple continues to dominate the mobile ad market…
Lawsuit alleges Apple misused photo in MacBook Pro promotion
A Swiss photographer has filed suit against Apple for allegedly using…
Apple debuts new iPod ‘Bounce’ television ad (with video)
Apple has begun airing a new television ad…
Four of Microsoft’s Windows 8 ads leak online (with video)
A series of Windows 8 ads from Microsoft…
Apple’s smart Maps maneuver
Replacing Google Maps with Apple Maps was shrewd, inevitable move…
New patent infringement lawsuit against Apple relates to targeted advertising
A Delaware company by the name of B.E. Technology doing business in Memphis…
Samsung again mocks Apple customers in iPhone 5 queue via new Galaxy S III ad (with video)
Convicted patent infringer Samsung’s latest television ad mocks Apple customers…
Samsung shooting new anti-Apple commercial
Samsung appears to be shooting another one of its commercials where Apple…
Microsoft’s beleaguered Nokia caught faking Lumia’s ‘PureView’ camera footage (with video)
Amid Nokia’s flurry of press today…
Why Apple had to evolve its marketing approach
Would apple be able to create a ‘1984’ in 2012?
5 things Apple has done since Tim Cook took over as Apple CEO
One year ago the news came in: Steve Jobs had resigned as CEO of Apple…
Apple pulls ‘Genius’ ad series from its website, YouTube channel
After pulling the ads from television, Apple has now removed…
Does Apple have a young-people problem?
Apple may be trying to connect with aging fans…
Apple ‘Mac Genius’ ads, panned by some techies, may have special target
When Apple released its ‘Genius’ ads during the Olympics late last month, some Mac fans…
Apple debuts new iPad TV ad ‘All On iPad’ (with video)
Apple has debuted a new TV ad for their revolutionary iPad with Retina display…
Apple touts success of its Land Rover iAd campaign (with video)
Land Rover America’s communications director Ken Bracht…
In court, Apple reveals billion dollar ad-spend for iPhone, iPad
Apple Inc marketing chief Phil Schiller told a jam-packed courtroom on Friday…
Apple’s new Mac Genius ads preach to new customers, not the choir
Apple isn’t making these ads to get an approving nod from…
Ken Segall: Apple’s new Mac ads are causing a widespread gagging response
Sure, Apple has had a low point or two in its advertising past, but…
Obama administration in stalemate with Internet companies over ‘Do Not Track’; spat could lead to legislation
The White House wants a ‘Do Not Track’ option put on websites to give consumers…
Google to pay $22.5 million to settle charges over bypassing privacy settings of millions of Apple users
Google Inc is close to a deal to pay $22.5 million to settle charges related…
Former Apple iAd exec Mike Owen now CRO at AdColony
Another former executive from Apple’s iAd business has made a move…
Apple debuts new TV ad for MacBook Pro with Retina display: ‘Every Dimension’ (with video)
Apple on Monday unveiled their all-new 15-inch MacBook Pro featuring a stunning Retina display…
Apple granted U.S. patent for all-new iWallet credit system architecture
Today, the US Patent & Trademark Office granted Apple a patent relating to…
Apple ‘iTV’ will revolutionize content delivery and advertising
Apple iTV will completely revolutionize the cable TV and TV advertising markets…
Amazon looks to peddle ads on tiny screen Kindle Fire ‘welcome screen’
Amazon is pitching ads on their tiny screen Kindle Fire’s welcome screen…
Apple’s iPhone 4S ads starring Zooey Deschanel, Samuel L. Jackson a hit among young adults
Apple has proven that celebrities go well with Siri…
Apple’s anti-user tracking policy has mobile advertisers scrambling
Mobile advertisers are working around a new Apple policy that makes it harder to track user,,,
Apps not using UDID data getting 24% lower ad prices
Mobile application developers without access to UDID data for iOS devices could see a significant loss…
Apple ups iAd revenue from 60% to 70%
Apple has announced to developers that it has increased developers’ share…
James Whittaker: Why I left Google
It wasn’t an easy decision to leave Google. During my time there I became fairly passionate about the company…
Apple’s first TV ad for the new iPad focuses on Retina display (with video)
Apple’s first TV ad for the new iPad (Early 2012) will soon begin airing…
WSJ: Google tracked iPhone, iPad users, bypassing Apple’s Safari browser privacy settings; Microsoft denounces
Safari normally blocks cookies used by ad networks and others to track people…
Apple debuts two new iPhone 4S Siri television ads (with video)
Apple has debuted two new iPhone 4S Siri television ads on U.S. broadcast and cable networks…
Nielsen: Samsung’s Super Bowl ad that mocked Apple iPhone users forgotten by most viewers
The Super Bowl showdown taking place during the game’s commercial breaks emerged with a clear winner this year…
How Apple and Google will control TV
Google and Apple are the two companies in the best position to fix what’s broken about television…
The real story behind Apple’s ‘Think Different’ campaign
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few…
Apple softens iAd approach to lure mobile advertisers
Facing challenges winning over customers for its iAd mobile advertising service…
Apple iPhone 4S’s Siri boosts visits to Yelp and Wolfram Alpha search engines
The week the iPhone 4, featuring Siri, came out, the number of queries to Wolfram Alpha increased…
Apple debuts 3 new iPhone 4S TV commercials (with video)
Apple has debuted three new iPhone 4S television commercials on U.S. broadcast and cable networks…
Streetspace sues Apple, Google, others over online advertising patents
Delaware based company called Streetspace has launched a patent infringement lawsuit against Apple…
