“A Delaware company by the name of B.E. Technology doing business in Memphis, Tennessee is suing Apple for infringing on two of their patents relating to demographically targeted advertising. B.E Technology lists eight of Apple’s products that are allegedly infringing upon their patents,” Jack Purcher reports for Patently Apple.
“The first patent in their case against Apple is US patent 6,628,314,” Purcher reports. “The ‘314 patent generally relates to user interfaces for accessing computer applications and information resources and, in particular, to user interfaces that provide advertising obtained over a global computer network such as the Internet.”
Purcher reports, “According to B.E. Technology’s first count against Apple, they believe that Apple has infringed the ‘314 patent by using a method of providing demographically targeted advertising that directly infringes at least Claim 11 of the ‘314 patent either literally or under the doctrine of equivalents.”
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