AAPL bulls hopeful missed iPhone 5 unit sales number will catch up to analysts’ expectations

“Shares of Apple (AAPL) continue to be under pressure [today], falling $10, or 1.4%, to $690.07, worse than the 0.7% decline in the Nasdaq Composite Index, after the company this morning said it sold more than 5 million iPhone 5 units since the device formally went on sale last Friday, including pre-ordered units, while stating that demand has exceeded the company’s initial supply,” Tiernan Ray reports for Barron’s.

“That was more than the 4 million or so the company sold in the debut weekend of the prior model, the iPhone 4S in October last year, but it was less than figures put out by Wall Street analysts that had been in the neighborhood of 7 million to 8 million units.,” Ray reports. “An article this morning by The Wall Street Journal’s Ian Sherr and Ann Zimmerman notes that Apple provided fewer units of the iPhone 5 to its third-party retail partners this year than it has for prior debuts, including Best Buy.”

Ray reports, “Shaw Wu of Sterne Agee reiterates a Buy rating and an $840 price target, writing that the tally ‘is a bit lower than estimates as high as 10 mm’ but that ‘we are not overly concerned as this is still a big number and believe this is more a matter of high expectations getting out of touch with reality.'”

Read more in the full article here.

Related articles:
Analyst: Why Apple whiffed on iPhone 5 sales – September 24, 2012
iPhone 5 sales disappoint as Apple fails to produce units fast enough to meet demand – September 24, 2012
Apple iPhone 5 misses analysts’ estimates with over 5 million units sold in first weekend – September 24, 2012
Apple: iPhone 5 sales exceed five million units in first weekend; demand exceeded initial supply – September 24, 2012
Apple: Due to high demand, some iPhone 5 pre-orders will be delivered in October, rather than September – September 17, 2012
France Telecom’s Orange: Apple iPhone 5 pre-orders surpass iPhone 4 and 4S records – September 17, 2012
iPhone 5 pre-orders top two million in just 24 hours, more than double iPhone 4S previous record – September 17, 2012
Apple’s iPhone 5 sets AT&T sales record; most successful iPhone launch ever – September 17, 2012
iPhone 5 pre-orders sell out in one hour, 22 times faster than iPhone 4S, further spotlighting Apple’s dominance – September 14, 2012


  1. “we are not overly concerned as this is still a big number and believe this is more a matter of high expectations getting out of touch with reality.”

    An analyst with common sense? What’s this world coming to? /strong sarcasm

  2. If everybody knew everything about the i5 before-hand, then why would they predict 7-8 million in sales, when they should have known the actual production number! Hmmmm….

    “Apple’s a total failure!” – my ass it is! Just a vehicle for day-trading Brokers.

  3. In the span of four days, every single one of the 5 million iPhones 5’s in Apple’s initial inventory has been sold.

    And Wallstreet is punishing them? I’m sorry, how the HELL was Apple supposed to sell 7 to 8 million units when they were only able to crank out 5 million by launch day?

    What the hell are you clowns even analyzing?

    1. Or just do what I do. Take a long term view and wait for things to sort themselves out. It’s a strategy that has worked extremely well.
      Today’s event is just a blip on the chart. And if you’re not fully in yet, it’s a chance to get in at a discount.

      Few are doubting that Apple will sell at least 200M phones. Maybe even 250M. And they net more than $300 per phone. And yet nobody seems to connect the dots are see that that’s $60B – $75B in *net* profits from the phone alone. Fast forward one year and Apple has booked an absurdly monster year like that and where will the stock price be? I can’t tell you for sure, but I’ll bet there a comma in it.

  4. I can’t wait till next year when there are no display constraint issues and Apple sells 10 million iPhone 5s’s on opening weekend, despite the haters whining that “it’s exactly the same as the iPhone 5.” Apple has the power, all they need to do is make enough of them before hand and expend the opening day countries list (e.g. China mobile).

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