“For instance, Brian White at Topeka Capital was calling for Apple to sell 6-6.5 million iPhones,” Yarow reports. “So, how did Apple come up short?”
Yarow reports, “Here’s White’s explanation: ‘We believe this shortfall is largely due to supply availability and the fact that most consumers are opting for the pre-order option.’ Over the phone White tells us that he thinks more and more people are becoming comfortable with the pre-order option. They will pre-order the phone rather than wait in lines. Those orders aren’t shipped on the opening weekend, so they’re not included in opening sales.”
Read more in the full article here.
MacDailyNews Take: Beleaguered.
We’d comment further, but we’re too busy backing up the truck right now…
iPhone 5 sales disappoint as Apple fails to produce units fast enough to meet demand – September 24, 2012
Apple iPhone 5 misses analysts’ estimates with over 5 million units sold in first weekend – September 24, 2012
Apple: iPhone 5 sales exceed five million units in first weekend; demand exceeded initial supply – September 24, 2012
Apple: Due to high demand, some iPhone 5 pre-orders will be delivered in October, rather than September – September 17, 2012
France Telecom’s Orange: Apple iPhone 5 pre-orders surpass iPhone 4 and 4S records – September 17, 2012
iPhone 5 pre-orders top two million in just 24 hours, more than double iPhone 4S previous record – September 17, 2012
Apple’s iPhone 5 sets AT&T sales record; most successful iPhone launch ever – September 17, 2012
iPhone 5 pre-orders sell out in one hour, 22 times faster than iPhone 4S, further spotlighting Apple’s dominance – September 14, 2012