“Another former executive from Apple’s iAd business has made a move to another mobile ad venture: Mike Owen, who had been a senior manager overseeing iAd’s New York office, is joining mobile video ad network AdColony as its chief revenue officer,” Ingrid Lunden reports for TechCrunch.
“The most high profile departures at iAd have been ex-head Andy Miller, who left last year to join Highland Capital; and Lars Albright, who helped had helped found Quattro Wireless and then establish iAd after Apple bought Quattro,” Lunden reports. “In March, Albright launched a startup called SessionM that offers a mobile ad platform that looks to improve engagement in mobile ads by incorporating gamification elements. It raised $20 million in May. (Apple’s iAd has Apple has also made some key hires as well: it picked up Todd Teresi, formerly of Adobe, to replace Miller at the top. A former Yahoo, Jessica Jensen, has also gone to iAd.)”
Read more in the full article here.
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Apple ups iAd revenue from 60% to 70% – April 2, 2012
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Apple’s iAd head Andy Miller leaving for venture capital firm – August 17, 2011
Ad men moving so what!!
May the best AD win!!!