Tag: mobile ads

Apple’s iAd becomes first major mobile ad network fully accredited by Media Ratings Council

Wednesday, May 22, 2013 3:14 pmWednesday, May 22, 20135 Comments

During the auditing process, iAd demonstrated accurate reporting…

Google updates AdMob SDK for Apple’s iOS to drop UDID support

Tuesday, April 9, 2013 5:03 pmTuesday, April 9, 2013No Comments

Google has finally released an update for its AdMob advertising SDK for iOS…

Apple surges ahead of Google in mobile ads

Friday, January 18, 2013 11:02 amFriday, January 18, 201343 Comments

Apple has really taken out a significant chunk of Google’s market….

Apple’s iOS is the king of mobile ads as Android drops below BlackBerry on value for money

Thursday, October 25, 2012 9:35 pm10 Comments

Apple continues to dominate the mobile ad market…

Microsoft and Madison Avenue in epic battle over future of Internet advertising

Friday, June 22, 2012 1:01 pmFriday, June 22, 201216 Comments

Microsoft and Madison Avenue are in a battle unlike anything we’ve seen for years…

Former Apple iAd exec Mike Owen now CRO at AdColony

Monday, June 18, 2012 1:29 pm2 Comments

Another former executive from Apple’s iAd business has made a move…

Apple softens iAd approach to lure mobile advertisers

Tuesday, December 13, 2011 8:52 amTuesday, December 13, 201113 Comments

Facing challenges winning over customers for its iAd mobile advertising service…

Apple’s iOS passes Nokia in Europe mobile ads; surges as Android declines in North America in Q211

Monday, July 18, 2011 1:36 pmMonday, July 18, 20115 Comments

More than 2 billion mobile ad impressions were served on Apple devices in Europe…