“Opera released its inaugural mobile advertising report in July and, three months down the line, the Norwegian browser maker is back with new insight,” Jon Russell reports for TNW.
“The Q3 2012 installment of the ‘State of Mobile Advertising’ report again finds Apple’s iOS to be the highest yielding platform on its advertising network, with Android slumping below RIM’s BlackBerry OS,” Russell reports. “[Opera’s] mobile ads platform serves more than 10,000 mobile sites and apps and delivers more than 40 billion ad impressions per month.”
Russell reports, “Apple continues to dominate proceedings, as discussed, with the Apple platform registering an overall score of $1.64 eCPM (effective cost per thousand impressions), that’s some way ahead of the global average of $1.31, and it betters the Cupertino-based company’s rivals by some margin too. Android’s average slipped to $0.88, some way below BlackBerry ($1.06), while Symbian hit $0.37.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Scott M.” for the heads up.]
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012