Apple wannabe Microsoft paying people $100 to line up for Surface tablets at retail stores

Microsoft “is offering a $100 credit toward a full year of Xbox Music Pass to the first 100 people lined up at Microsoft stores when they open Friday morning,” Brier Dudley reports for The Seattle Times. “To receive the gift they also have to make a purchase.”

“Microsoft must want to be sure there are enough people at its stores Friday to generate some buzz,” Dudley reports.

Read more in the full article here.

MacDailyNews Take: Desperate measures for an increasingly desperate company. After seeing the Surface RT reviews, Ballmer must have figured out that free concert tickets wouldn’t cut it, so he upped his bribe.

[Thanks to MacDailyNews Reader “Fred Mertz” and “Tayster” for the heads up.]

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47 Comments

    1. Don’t care. Just ordered my Mini at 3:20am.
      Got email confirmation. Gotta wait a couple
      weeks (64Gb WiFi ATT cellular). Happier
      than a pig in slop. 🙂 🙂 🙂

  1. I really feel bad for the Apple fans sometimes… i mean, why in the world is Microsoft or any other company desperate for doing something nice for their fans?! They are giving away a free year of a music service to a couple thousand people…geez what is the big deal?! How is that sad, bad or any other derogate term?! They are promoting two products at once… If anything is some good marketing and good sentiment towards their fan base (however large it might be)

    Do you really feel that superior because you use a product made by Apple?! I fear for the future sometimes…

      1. Sorry macaholic,
        You only get the bribe (er gift??) if you are standing in line at the store. They are paying people to stand in line.

        If they want to be nice, give it to everyone that orders the product. No, this produces a photo op. Not nice.. its advertising cost.

        Just a thought.

        PS. anyone else agree with me? 🙂

        1. Clearly they are manufacturing buzz. They can’t get lines as long as Apple’s without salting the tail. They really, really need to look good with this rollout.

      1. Real world or Apple fans? Really why would you even care?! Go enjoy your iDevices! They are very good products! Oh and btw Its not a credit! Get your facts straight its a year of free xbox music streaming service (yes, itunes doesn’t currently have it maybe that’s why you guys are crying so much about it) not a $100 credit to be used to buy anything else!

        1. Well excuse us for having fun with the fact that even Microsoft has so little faith in the Surface(and is also so dishonest) that they’re paying people to stand in line.

    1. I really feel bad for Microsoft fans. The company they love and admire can”t launch a product so compelling it can stand on its own and draw crowds that they have to bride them to buy the latest and greatest. Maybe if Microsoft hadn’t dicked around the past decade and actually created something that moved mankind forward the public at large would be more receptive. At this point, i fear, it’s too little to late. It’s no longer about single devices but how devices easily communicate with one another and Apple has that in spades. Good luck catching up.

      1. You make a good point that by playing it safe and being stagnant Microsoft has lost the worlds confidence that they can do anything extraordinary. When the perception is they only moved forward because they had to it further makes people skeptical and wary. There’s also their problem being beholden to business while trying to appeal to consumers. Apple doesn’t have to worry as much about that and hasn’t plastered obstacles like blue tiles all over their OS.

        1. They don’t even have to do anything extraordinary.
          How about just send a clear message about what they are doing?

          The 2 different flavors of windows tablet, one of which isn’t even windows in the sense that it won’t run windows software just sends the message that MS has no direction, and no idea where they are going or what they wish to accomplish.

          Take that with past missteps of backstabbing played for sure partners, the failure of Zune, the 2.5 second lifespan of Kin, the lose of faith in windows leading to the crumbling hegemony in business and enterprise….

          The only 2 things MS has going on is their mouse and xbox.

          1. @ darknite,
            So right. And I hate their mouse. I have several of Apples magic mouse, so I just leave one at work, at home, etc. no moving parts to break or get clogged. just love it.
            Just a thought.

    2. It’s not a matter of Apple fans being superior…….just the company from whom we buy our devices. Companies that are confident in their product don’t use gift card gimmicks on release dates……especially the company which sells an OS 7 times as expensive as any other OS available. Their lack of confidence in Win8 (lets remember Vista) is the only reason it’s $70 instead of the usual $200. If you can’t deal with us saying Microsoft (not you) sucks, then why visit a MAC commentary site? These comments are about a company, not its customers.

    3. I don’t feel superior.

      It’s clear that MS feels inferior in the tablet market, however.

      How is giving away money to get people in line for appearances sake sad/bad? If it is not obvious to you, then no one can disabuse you of the notion that this is some genius marketing ploy.

      You “fear for the future” because people are heckling a company?!?! Really?!?! There are a lot of actual problems in the world, relating to people’s health and lives. But you believe people posting on an Apple fan site snickering about MS is a harbinger of civilizations demise. Sweet, dude.

    4. “I fear for the future some times”

      Being a Microsoft fan, I can see your fear, but don’t worry.

      Apple has got you covered. When Microsoft screws the pooch big time, Apple will have a solution for you.

    5. Microsoft is bribing 100 people to stand in line so it looks like there’s more demand for the Surface than there actually is.

      Are you saying that’s not desperate, john? Are you seriously saying that’s not desperate? You have to be kidding, right?

  2. Interesting to read Pogue on the RT. Great machine hardware and pants software – So, no change there (apart from the good hardware bit – I wonder which design house they bought to deliver that )
    🙂

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