“‘We think people will spend more time’ with the ads, said Zac Moffatt, the Romney campaign’s digital director, adding that the campaign plans to experiment with the ad campaign over the next few months before the Republican convention,” Schatz reports. “Data compiled by the Romney digital team showed that mobile users constituted a large portion of the visitors to the campaign’s website. Of those users, a majority were using Apple devices. A mobile phone is ‘the most personal device you carry. We felt like we wanted to connect with people where they spend their time,’ Mr. Moffatt said.”
Schatz reports, “Initially, the Romney ads will appear for iPhone or iPad users in the same states where the campaign is running TV ads. ‘We’re not looking to replace TV but to augment and amplify,’ Mr. Moffatt said. The ads are scheduled to begin running next week.”
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[Attribution: AppleInsider. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]