Samsung again mocks Apple customers in iPhone 5 queue via new Galaxy S III ad (with video)

Convicted patent infringer Samsung’s latest television ad mocks Apple customers who are in queues for iPhone 5.

In keeping with their corporate tradition, Samsung constructs fake Apple stores and populates them with fake customers in order to tout their fake iPhone while simultaneously guaranteeing that hundreds of millions of customers worldwide will never purchase a Samsung product in their lifetimes, certainly not a Fisher Price-sized, slow, plastic, Galaxy S III.

Very effective advertising, Samsung… for Apple:

MacDailyNews Take: Samsung’s fear is palpable.

And this ad, like the Super Bowl ad before it, are aimed at keeping the Samsung sheep in the pen, not getting iPhone users to downgrade.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]

Related articles:
Bloomberg’s Jaroslovsky reviews Apple’s iPhone 5: The only great smartphone on the market – September 19, 2012
CNET reviews Apple’s iPhone 5: Editors’ Choice; a great, beautifully-engineered smartphone – September 19, 2012
NYT’s Pogue reviews Apple’s iPhone 5: If you’re getting one, wow, are you in for a treat – September 18, 2012
USA Today’s Baig reviews Apple’s iPhone 5: Keeps Apple at the front of the smartphone pack – September 18, 2012
Mossberg reviews Apple’s iPhone 5: ‘The best smartphone on the market’ – September 18, 2012
Pocket-lint reviews Apple’s iPhone 5: ‘This really is product design at its finest’ – September 18, 2012

Samsung runs print ad attacking Apple’s iPhone 5 in major U.S. newspapers – September 16, 2012
Nielsen: Samsung’s Super Bowl ad that mocked Apple iPhone users forgotten by most viewers – February 8, 2012
Samsung Super Bowl ad mocks Apple iPhone users – February 6, 2012


    1. Physiologically speaking, wouldn’t you need to be Borg to watch a video while sending email at the same time? I mean, this is not a human function on a phone. The limitation is not the device but the user.

      Apple realizes this and instead of confusing people, understands that maybe you can’t to do it that way, effectively saving engineering time and code to do something else better.

    1. Chuklz,
      So right. Point here, while we fuss about this Samdung ad,,,, Has anyone noticed how all the news reviews are about the iPhone 5 and not about the latest Samsung…. er…. 11 or 111 …. what ever code is the latest…???????

      Over and over, sites are gushing over the iPhone 5. Samsung… ???? yea they make a phone …. or tablet… or both..ish too, right???

          1. Afraid? No, but I have a limited amount of time per day to read comments on MDN. Your comments are a waste of my time. To paraphrase a Jack Nicholson character, “Sell stupid someplace else, we’re all stocked up here.”

  1. Samsung should be mentioning the great product, integration features, performance, warranty and such.

    Like when does Apple make an ad that mentions its competitors, even the bad ones?

    Samsung is actually advertising for Apple in its own way.

          1. The point of the “Never mention competitor” rule is when you are fending off competition. Not when you are David nibbling at Goliath.

            Mentioning competition legitimises it. When you’re little (Mac was 3% at the time), making yourself a valid equal of someone 30 times your size is actually rather smart, especially if it is effective (as “I’m a Mac, I’m a PC” series was). When you are more-or-less equal, or even on top, acknowledging competition gives competition the equality, which you don’t want to give.

    1. Come on, DustyMac – Remember?! They’re Fandroids! – They have phones packed with stolen music files from their favourite bit-torrent sites, and free apps that may or may not work on the version of Android their phones are running.
      And they have viruses, and other malware. And they have incompatible file types and corrupted files. And they have bloatware installed by their carriers. And they can’t really use all the ‘features’ on their phones properly …
      “But, but … .. hey, at least it’s not an Apple product! Right?!!”

  2. It’s multitasking – true multitasking, the way Samsung intended it! Their message is clear; ADD is not a curse but a blessing.

    And the Fandroids gobble it up. Hey, it’s a feature that you can’t find on the iPhone, that’s all that matters. Throw it in! *rolls eyes*

    1. Sorry for the confusion, this was intended as a reply to the very first post in this thread made by TheRight:

      “You can watch a video while sending an email.” – WTH kind of selling point is that!?

    1. Let’ really put Hitler in the perspective he belongs”

      …The opposition in this year has already imported into this campaign a very interesting thing, because it is foreign. They have imported the propaganda technique invented by the dictators abroad. Remember, a number of years ago, there was a book, Mein Kampf, written by Hitler himself. The technique was all set out in Hitler’s book – and it was copied by the aggressors of Italy and Japan. According to that technique, you should never use a small falsehood; always a big one, for its very fantastic nature would make it more credible – if only you keep repeating it over and over and over again.”-Campaign dinner address of Franklin Delano Roosevelt (the Fala speech)

      1. My above answer is to a poisonous “Hitler” comparison. To put that name in the proper perspective, here is an uncanny speech given by FDR. It’s amazing How short our collective memory is. Ignorance abounds.

      2. breeze

        Wednesday, September 19, 2012 – 6:38 pm · Reply

        My above answer is to a poisonous “Hitler” comparison. To put that name in the proper perspective, here is an uncanny speech given by FDR. It’s amazing How short our collective memory is. Ignorance abounds.


  3. I want to see someone build a ‘Day 2’ comparison commercial…. Samsung: phones thrown out the window, their owners pulling their hair out, on tech support; Apple: Serenity, Nivrvana, Bliss..

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