“Apple has a unique strategic opportunity to leverage the Siri product to redefine online search in the mobile space and capture a huge competitive advantage in the mobile space,” Bill Shamblin writes for Seeking Alpha. “The rapid migration of users from PC to mobile computing platforms has Apple well positioned to loosen Google’s stranglehold on online search as well as blunt the Android onslaught in the mobile marketplace.”
“Imagine the long-term consequences if Apple adopts a search model that provides ‘free advertising’ for businesses via Siri,” Shamblin writes. “Businesses would then compete on mobile search placement based solely on relevant search criteria – the company’s products, services, location, consumer recommendations, pricing, etc. The incentive for businesses to pay for Google’s mobile services would be seriously eroded, while the incentive to share information with Apple, in the hopes of garnering better search placement, would be increased.”
Shamblin writes, “Over the long term, it might be possible to bring ‘free ad’ search to all search platforms, as Siri is rolled out to computers, tablets and iTV(?), further encroaching on Google’s business model. Taken to the extreme, this concept of ‘free ads’ to sell hardware could prove to be as disruptive to advertising as iTunes was to music.”
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Readers “Ellis D.” and “Mark Townend” for the heads up.]