Apple’s revolutionary iPhone X was the world’s best selling smartphone in Q118

As global smartphone shipments reached 345.5 million units in the first quarter of 2018, Apple iPhone X was the leading model, with 12.7 million units shipped. According to business information provider IHS Markit, iPhone 8 ranked second, shipping 8.5 million units, followed by the low-end Samsung Galaxy Grand Prime Plus and Apple’s high-end iPhone 8 Plus in third.

“Apple has secured the first and second ranking for the most-shipped smartphone model for many years,” said Jusy Hong, director of consumer devices, for IHS Markitm in a statement. “The iPhone 7 Plus and iPhone 7 ranked first and second in the first quarter last year. Apple and Samsung maintained the same ranking as last year — replacing existing models with the latest models from this year.” Overall shipment volume of new models declined for Apple this year. The company shipped 35.6 million combined units of iPhone 7 Plus and iPhone 7 in the first quarter of 2017, but the combined shipment volume of this year’s top two models declined to 21.2 million units

The number of sale-priced iPhone models is on the rise, which means Apple is selling more older models. To increase the share of its latest models in the total iPhone sales volume, Apple is likely to expand its iPhone X form factor to new three new models, which are expected to launch in the second half of this year, including two models with AMOLED displays and one with an LCD panel. Hong said, “These upgrades will also increase Apple’s share of new models this year.”

Samsung’s latest flagship models, the Galaxy S9 and Galaxy S9 Plus, ranked fifth and seventh, respectively. Samsung released its new flagship models in March this year, while its earlier models were released in April 2017. The most-shipped smartphone model from Samsung is the Galaxy Grand Prime Plus, a low-end smartphone released in November 2016.

Chinese smartphone manufacturers have grown their global smartphone market share. However, few individual models from these manufacturers reach comparable scale with Apple and follower Samsung. Delay of new model releases from Huawei, Xiaomi and Vivo is one reason there aren’t any smartphone models from Chinese manufacturers in Q118’s top 10 list.

Top 10 most shipped smartphone models
iPhone X Led Global Smartphone Unit Shipments in Q1 2018, IHS Markit

Source: IHS Markit, Smartphone Model Market Tracker Q1 2018

MacDailyNews Take: You know, because Apple’s iPhone X is doomed because it’s “too expensive.”

Nikkei: Apple warns suppliers of 20% drop in new iPhone parts orders – June 8, 2018
First quarter U.S. smartphone sales declined 11% YOY, Apple iPhone sales grew a record 16% YOY – May 22, 2018
Apple’s iPhone X remained the world’s best-selling smartphone in March – May 18, 2018
Apple sells an iPhone X every three seconds in Europe – May 9, 2018
Canalys: Apple’s iPhone X was Europe’s No.1 smartphone in Q1 – May 9, 2018
Strategy Analytics: Apple’s iPhone X the world’s best-selling smartphone model in Q1 2018 – May 4, 2018
How did analysts and pundits got the iPhone X ‘panic’ story so very, very wrong? – May 4, 2018
Why was iPhone X so successful at $999 despite a slew of fake news? – May 2, 2018
Uh, yeah, about those iPhone X ‘concerns’ from analysts: Never mind – May 1, 2018
Apple beats Street with best Q2 ever – May 1, 2018
Apple’s iPhone X isn’t selling well – or is it? – April 21, 2018
Apple’s iPhone X to be discontinued this year, analyst claims – April 20, 2018
Morgan Stanley: Apple stock may fall on ‘materially’ weaker iPhone sales – April 20, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Bernstein: Ams AG is biggest winner in Apple’s TrueDepth Camera system – April 10, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple’s iPhone X sales continue to disappoint, some analysts say – March 22, 2018
Ignore the iPhone X naysayers – March 10, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Do iPhone X sales spell trouble for Apple? – January 30, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017


  1. I’m intrigued to know exactly where IHS Markit get their data from and always wonder the same about other analysts too. Apple doesn’t routinely release sales figures by model and a large number of iPhones are sold directly via Apple, which means that retail channels will not reflect the true picture. As always, it appears that they’re publishing guesses and estimates, but passing it off as accurate measurements.

    Guesses and etiolates are all very well iso long they are clearly referred to as such, but when one analyst publishes what purport to be authoritative figures which contradict another analyst’s authoritative figures, we can be 100% certain that at least one of them is wrong.

  2. Now MDN cherry pickers analyst data when it suits their narrative. shipped versus sold. somebody should track you and compare your hogwash with end of year reporting from Apple. there is no eay the X is the top seller for the full year.

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