Analyst: Apple should focus on capturing the living room in its next product cycle

“Apple should figure out how to capture more consumers in the living room with more content in addition to focusing on its iPhone, analyst Will Power told CNBC on Tuesday,” Berkeley Lovelace Jr. reports for CNBC. “Apple’s services business is worth about $30 billion and growing double digits, said Power, a senior research analyst at R.W. Baird.”

“But shareholders are rarely satisfied with those numbers, he said,” Lovelace Jr. reports. “‘When you have a $250 billion revenue base, you need more there,’ Power told ‘Squawk Box.’ ‘What can they do on the content front. What can they do to really own the living room?’ Power asked.”

“Power also said Apple shouldn’t focus on any massive acquisitions to satisfy its investors and boost its stock,” Lovelace Jr. reports. “Instead, the company should focus on what it’s good at, he argued.”

Read more in the full article here.

MacDailyNews Take: When the high quality original content is ready, Apple will make their real move into the (general public’s) living room (they’re already in all of ours and on every one of our Sony 4K smart TVs‘ HDMI Input 1 to boot).

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  1. Until such time as there is a way to use HomePod to reproduce live analogue sound, it won’t be suitable for my living room.

    My sophisticated HiFi system is the centre of my A/V system and everything is routed through it, including my vinyl turntable, FM tuner and TV sound. It would be unthinkable to have a speaker which works with my Apple products, but doesn’t handle my other sound sources.

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