Apple’s rumored new glasses will be an even bigger deal than the iPhone

“Apple is reportedly working on a pair of ‘digital glasses,'” Lucy Wang writes for The Insider. “Rumors that the company is developing smart glasses have been around for a while. In 2016, Bloomberg reported that Apple was considering “an expansion into digital glasses” that might use augmented reality (AR), according to an unnamed source.”

“AR glasses are see-through and project computer-generated images over real world objects,” Wang writes. “AR will change the iPhone as we know it — and we’ve already seen incredible examples of how. Again, although Apple has yet to confirm (or deny) that it’s working on a pair of AR glasses, the fact that the company behind the iPhone has expressed obvious interest in both optics technology and AR is huge.”

“Imagine traveling in a new city and seeing giant virtual arrows guiding you to your destination. Or going to the supermarket and seeing food prices or coupon codes pop up as you walk down each aisle. Or measuring the size of your kitchen by scanning the room with your eyes,” Wang writes. “Apple CEO Tim Cook put it best: AR is a ‘profound’ technology — so much so, that it makes him ‘want to yell out and scream.'”

Read more in the full article here.

MacDailyNews Take: Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint.

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017

Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017


  1. The iPhone was THE convergence device. Remember “convergence”? It was a trendy term for years until the iPhone came around and actually did it.
    Glasses? Everyone wearing glasses? Ok sure, can’t be worse than iPhone zombies walking into shopping mall fountains I guess. But I don’t think it will happen at the scale of the iPhone or anywhere close.

  2. How can a person say this sort of BS without even seeing an actual product? I swear that the same thing was being said about 3D TV before actual products came out. It finally became clear that people really couldn’t stand wearing those 3D glasses. 3D TV never really caught on despite the musings of the jackass prophets saying how it would change how people watch TV. I really hate to listen to people who believe they know how the future is going to turn out.

    There are already enough smartphone zombies everywhere I look. I really hope they don’t take to wearing AR glasses everywhere. Besides, how are they going to text with those glasses? Voice to text?

    I’m sure AR glasses will be nice for those who want them but let’s put this into perspective. As a matter of principle, Apple is going to charge quite a bit for their glasses but there are going to be plenty of cheap knockoffs that are going to give people headaches and probably seizures. I doubt the number of people using AR glasses will be anywhere near the number of people using iPhones. It’s just not going to be that necessary to have them. It’s like how the early sales projections of the AppleWatch weren’t even close to some of the predictions made by the so-called know-it-all prophets. Yeah, one AppleWatch per iPhone. Such BS.

  3. I really, reallly hope Apple doesn’t go this route. After google glass and the glassholes, a lot of appleholes are going to have black and bloody eyes if so. No difference between Google and Apple in this regard. And people shouldn’t be trying to defend Apple on this, for f**ks sake.

    1. 👆Impending dark cloud just rolled in, lol.
      Glasses can go many many routes to success. Gaggle just so happened to throw spaghetti on a wall and it slid off in a dramatic fashion. I am most certain Apple will do it right then gaggle will reverse engineer and give it a better go. That’s how the pattern goes.
      Kinda missed your pessimism TD, not. But welcome back, regardless 😘

  4. Having worn glasses all my life I’m actually qualified to comment on this.

    As long as they are light, durable, easy to keep clean and upgradable (think app on iPhone that updates/configures the glasses like the Apple Watch) then sign me up.

    I would by these like yesterday if they helped my vision using AR!

  5. “Or going to the supermarket and seeing food prices or coupon codes pop up as you walk down each aisle.”
    Nah, that wouldn’t get annoying after about 30 seconds.

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