Berkshire Hathaway first bought shares of Apple in 2016. After further share purchases and a 378% increase in Apple’s stock price…
Initial signs point to strong demand for Apple Vision Pro – analyst
Apple on Friday began taking pre-orders for the Vision Pro, the company’s new mixed-reality headset, which starts shipping to buyers…
Tom’s Guide hands-on with Apple Vision Pro: ‘Feels like the future of computing’
The Apple Vision Pro is “chock-full of ‘wow’ moments” and “it feels like the future of computing,” Mark Spoonauer writes…
Photos of unique Apple Watch band designed for Jony Ive revealed
Images of a unique Apple Watch band designed to celebrate former Apple design chief Jony Ive’s 50th birthday in 2017 have been posted on X…
Apple offers behind-the-scenes look at the making of Vision Pro
Apple today provided a behind-the-scenes look at the making of its Vision Pro headset via a video posted to its…
Masimo CEO claims Apple Watch users are better off without Apple’s blood oxygen tool
Masimo CEO Joe Kiani, waging a legal fight with Apple over a blood oxygen (pulse oximetry) feature, said that consumers are better off…
Take a guided tour of Apple Vision Pro’ via this new video from Apple
Pre-orders for Apple Vision Pro began Friday, January 19th at 8am EST / 5am PST and, in mere minutes, delivery times quickly slipped…
Apple Original Films celebrates the world premiere of ‘Girls State’ at Sundance Film Festival
Today at the 2024 Sundance Film Festival in Park City, Apple Original Films celebrated the world premiere of the highly anticipated…
Apple Vision Pro pre-order delivery dates immediately slip to mid-March
Those now placing an online pre-order will not receive spatial computer until around mid-March for all three available storage capacities…
Apple vows to open up NFC on iPhones to rivals in a bid to sidestep potential EU antitrust action
In an attempt to appease EU regulators, Apple offers a decade-long truce, inviting rivals to share its coveted iPhone tap-to-pay NFC tech…
Wired heads-on with Apple Vision Pro: ‘Polished, but the design doesn’t feel very Apple’
The Apple Vision Pro spatial computer “shows the future of computing is bulky and weird,” Wired’s Julian Chokkattu writes after a 30-minute…
Apple poised to retake title of world’s most valuable company from Microsoft
Apple is poised to retake the title of the world’s most valuable company from Microsoft after ceding the mantle last week…
Apple Original Films lands 14 BAFTA Award nominations, including Best Film for ‘Killers of the Flower Moon’
Apple today was recognized with 14 BAFTA Film Award nominations, including Best Film for “Killers of the Flower Moon.” Following its AFI…
TSMC’s fourth quarter profit better than expected
In another sign that a chip industry downturn may have bottomed out, Taiwan Semiconductor Manufacturing Co. (TSMC)’s net income was…
EU sends information requests to Apple, 16 other tech firms
The European Commission said on Thursday it had sent requests for information under the EU’s Digital Services Act (DSA) to Apple and…
What’s coming in iOS 17.3 next week
Apple confirmed that iOS 17.3 will be released next week with, if the betas are any indication, some new features…
Apple’s Mac makes a comeback with Q4 sales up 2% YoY
After a sluggish 2023, the PC market seems to be bouncing back, with good news for Mac users. The fourth quarter’s positive signals offer…
Bank of America upgrades Apple stock to ‘Buy’ and ups price target to $225
Bank of America Securities analyst Wamsi Mohan on Thursday upgraded Apple stock to “Buy” from “Neutral” and raised his AAPL price target…
Apple to sell some Apple Watch models without blood oxygen feature in the U.S. during lengthy appeal
Apple, opens new tab said on Wednesday it would remove a blood oxygen monitoring feature from two flagship Apple Watch models in the…
Apple TV+ reveals new trailer for ‘Messi’s World Cup: The Rise of a Legend,’ premiering February 21st
Apple TV+ today released the official trailer for “Messi’s World Cup: The Rise of a Legend,” the highly anticipated four-part documentary…
Apple Store Hongdae opens in South Korea this Saturday, January 20th
Apple today previewed Apple Hongdae, the seventh retail store in South Korea and the 100th Apple Store location in the Asia-Pacific region…
Netflix won’t offer an app for Apple Vision Pro
Netflix won’t have a dedicated app for the Apple Vision Pro headset which will be available beginning Friday, February 2nd, at all…
U.S. court bars Apple Watch imports while Apple appeals ITC ban
A U.S. federal appeals court ruled on Wednesday that Apple Watch models capable of reading blood-oxygen levels cannot be imported into the…
Apple releases new AirPods 3 firmware
Apple on Wednesday released a new firmware update for the third-generation AirPods. The new AirPods firmware is version 6A321…
U.S. DOJ expected to file antitrust lawsuit against Apple as soon as March
Apple is poised to face a U.S. DOJ antitrust lawsuit as soon as March, Bloomberg News reports citing “people familiar with the case.” Apple…
Apple TV+ debuts trailer for ‘The New Look,’ a new historical drama series starring Ben Mendelsohn and Juliette Binoche; created by Todd A. Kessler
Apple TV+ today unveiled the trailer for “The New Look,” a new historical drama series from Todd A. Kessler, starring Juliette Binoche …
Apple TV+ sets March 1st premiere for new Noel Fielding-led comedy ‘The Completely Made-Up Adventures of Dick Turpin’
Apple TV+ today announced its upcoming comedy-adventure series “The Completely Made-Up Adventures of Dick Turpin,” starring Noel Fielding …
Apple unveils new ‘Black Unity Collection’ supporting its ‘Racial Equity and Justice Initiative’
With the launch of the 2024 “Black Unity Collection,” Apple is awarding grants to the Boys & Girls Clubs of America, Studio Museum in Harlem…
Apple wants $73.4 million from Epic Games for legal expenses
Apple wants a United States District Court to mandate that Epic Games to pay $73.4 million in legal fees after Apple won the antitrust case…
Apple becomes top volume seller of smartphones
With its seminal iPhone, Apple ended Samsung Electronics 12-year run as the largest volume seller of smartphones worldwide, commanding a…
Apple’s U.S. App Store now allows developers link to outside payment methods; Apple will still charge commission
After the U.S. Supreme Court declined to hear its appeal, Apple is changing its U.S. App Store guidelines. App developers are now able to…
Wall Street ends down as Apple weighs
U.S. stocks ended lower on Tuesday after mixed earnings from Morgan Stanley and Goldman Sachs pressured banks, and as sell-offs in Apple…
Apple becomes the world’s biggest smartphone maker in 2023; iPhone grabs record high market share
A shift of power at the top of the smartphone market was driven by all-time high market share for Apple’s iPhone and a first time at the top…
Apple Vision Pro’s virtual keyboard won’t be great at launch
In the market for one of the relatively few Apple Vision Pro units that’ill be available to pre-order? You’re going to want a real keyboard …
Apple offers iPhone discounts in China ahead of Lunar New Year holiday
Apple is offering discounts in China, including on its latest iPhones, ahead of the Lunar New Year holiday, which starts February 10th…
U.S. Customs and Border Protection agency says redesigned Apple Watches not subject to import ban
The U.S. Customs and Border Protection agency has determined that Apple can use a redesign to bypass an import ban on newer Apple Watch…
U.S. Supreme Court refuses to consider Apple’s appeal over advertising alternative App Store payment options
The U.S. Supreme Court refused to consider Apple’s appeal in an antitrust suit challenging its lucrative App Store, specifically regarding…
Apple previews new, groundbreaking entertainment experiences launching with Apple Vision Pro
Apple on Monday announced a series of groundbreaking entertainment experiences that will be available on Apple Vision Pro on February 2nd…
Apple to remove blood-oxygen sensing from Apple Watch to avoid ban if appeal fails
Apple plans to remove its blood-oxygen feature from its latest Apple Watch models in order to get around a U.S. ban of the devices if an…
Microsoft takes title of world’s most valuable public company from Apple
Microsoft passed Apple in Friday trading to reclaim the title of the world’s most valuable public company. Microsoft now has a valuation…
Apple Music releases trailer for Usher’s Super Bowl halftime show
Apple Music on Friday released a new video teasing Usher’s Super Bowl LVIII halftime show on February 11th…
Just 60,000-80,000 Apple Vision Pro units available at launch – Ming-Chi Kuo
The Apple Vision Pro will launch beginning February 2nd, at all U.S. Apple Store locations and the U.S. Apple Store online, but expect…
