Apple and suppliers’ shares drop after report of cut in iPhone orders

“Apple Inc. shares and suppliers declined after a Japanese newspaper report that the technology giant has warned suppliers of a drop of around 20 percent in new iPhone component orders,” Beth Mellor and Kasper Viita report for Bloomberg. “Nikkei said Apple told the suppliers that the parts were for iPhones debuting in the second half and would be down from 2017 levels. The newspaper cited people in the industry it didn’t identify.”

“Apple’s sprawling supply chain comprises thousands of companies, and the iPhone maker sometimes changes which suppliers it uses for a variety of reasons — from cost to a given firm’s ability to produce enough of a component,” Mellor and Viita report. “As a result, it can be difficult to glean an overall picture of demand from speaking to individual firms. Apple Chief Executive Officer Tim Cook has also warned investors against picking up cues from disparate data points.”

“Apple fell 1.7 percent at 9:42 a.m. in New York Friday,” Mellor and Viita report. “Austrian supplier AMS AG dropped as much as 7.2 percent and in the U.S. Cirrus Logic Inc. fell 3.5 percent, Skyworks Solutions Inc. fell 2.6 percent and Qorvo Inc. fell 1.2 percent after the Nikkei report.”

Read more in the full article here.

MacDailyNews Take: Some things never change. Happily so for those equipped to generate profits from such routine consistency.

AAPL is like a buoy. Quick, it’s back on the surface! You there, analyst, and you, too, swim down and tug on the chain! Drag it under… lower, lower… Good! Now, quick, everybody jump on, and we’ll take a ride back up to the top again!MacDailyNews, January 9, 2012

At the most basic level, it’s extremely simple: Pump, then dump. Foment, then buy. Rinse, lather, repeat as the SEC sleeps.MacDailyNews, April 26, 2012

Everything in this Nikkei article is conjecture, estimates, and FUD.

This report (as with many of Nikkei‘s Apple-related reports) smacks of a plant designed to depress the price of AAPL. Plain and simple. And Nikkei seems to be the preferred place to do it.

Those who fail to learn from history are doomed to lose money in the stock market. History lesson below. — MacDailyNews, December 30, 2016

Profit from the painfully gullible.MacDailyNews, December 26, 2017

Nikkei: Apple warns suppliers of 20% drop in new iPhone parts orders – June 8, 2018
First quarter U.S. smartphone sales declined 11% YOY, Apple iPhone sales grew a record 16% YOY – May 22, 2018
Apple’s iPhone X remained the world’s best-selling smartphone in March – May 18, 2018
Apple sells an iPhone X every three seconds in Europe – May 9, 2018
Canalys: Apple’s iPhone X was Europe’s No.1 smartphone in Q1 – May 9, 2018
Strategy Analytics: Apple’s iPhone X the world’s best-selling smartphone model in Q1 2018 – May 4, 2018
How did analysts and pundits got the iPhone X ‘panic’ story so very, very wrong? – May 4, 2018
Why was iPhone X so successful at $999 despite a slew of fake news? – May 2, 2018
Uh, yeah, about those iPhone X ‘concerns’ from analysts: Never mind – May 1, 2018
Apple beats Street with best Q2 ever – May 1, 2018
Apple’s iPhone X isn’t selling well – or is it? – April 21, 2018
Apple’s iPhone X to be discontinued this year, analyst claims – April 20, 2018
Morgan Stanley: Apple stock may fall on ‘materially’ weaker iPhone sales – April 20, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Bernstein: Ams AG is biggest winner in Apple’s TrueDepth Camera system – April 10, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple’s iPhone X sales continue to disappoint, some analysts say – March 22, 2018
Ignore the iPhone X naysayers – March 10, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Do iPhone X sales spell trouble for Apple? – January 30, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017


  1. Clearly analysts are doing this intentionally to give themselves their friends opportunities to buy the stock at lower prices. It looks like whenever they want the stock price to go down, analysts come up with some obscure story about some unknown supplier whose Apple order was cut and make it sound ominous. Prices go down, stock is bought, story turns out to be meaningless, repeat.

    1. As they say fool me once… You would think by this time AAPL investors would have caught on and not churn the stock on Nikkei news. Yet it happens over and over again almost like clockwork. By this time it’s not whether or not Nikkei is right, it’s why any news from them still influences stockholders to churn.

  2. If analysts were any good at their job and predicting….well they’d be retired and rich and not analysts.

    However they’re probably good at creating churn and trading fees from those on the left side of the IQ bell curve.


  3. You can always count on Nikkei showing up to spew more BS

    I am sure Wall Street does not believe these reports but they are pleased when they are released, it gives them an opportunity to manipulate the stock and if the reports are proven wrong no one points the finger at them, really smart

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.