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Jony Ive on the iPhone X: We had to solve ‘extraordinarily complex problems’

“Apple helped bring personal computers into the home with its early Macs, revolutionized the way we listen to music with the iPod, and put a supercomputer in everyone’s pocket with the iPhone,” Lisa Eadicicco writes for TIME Magazine. “In 2017, the Cupertino, Calif. company came for the smartphone — again — with its iPhone X, one of TIME’s 25 Best Inventions of the Year.”

“Apple executives say the iPhone X is about charting a course for where Apple’s products are headed. ‘This phone really sets us up well for the next 10 years,’ says Dan Riccio, Apple’s senior vice president of hardware engineering,” Eadicicco writes. “Getting there will mean letting go of some of the things we’ve gotten used to about our smartphones. To make the iPhone X’s screen as expansive as possible without enlarging the phone itself, for instance, Apple had to get rid of the home button. ‘There were these extraordinarily complex problems that needed to be solved,’ says Jonathan Ive, Apple’s chief design officer.”

MacDailyNews Take: It takes about two hours to forget about the Home button forever, if it even takes that long. When we have to use it on our iPad Pros, it’s “Oh, yeah, this old thing.”

Apple’s iPhone X. Powered by the amazing A11 Bionic. Say hello to the future.

 
“How does Apple decide when it’s time to move on? It’s not a decision to get rid of an existing technology as much as it’s a willingness to accept that what’s familiar isn’t always what’s best,” Eadicicco writes. “‘I actually think the path of holding onto features that have been effective, the path of holding onto those whatever the cost, is a path that leads to failure,’ says Ive.”

Read more in the full article here.

MacDailyNews Take: Only Apple could dispense with something as integral as the Home button and make it feel not only perfectly natural, but actually improve the flow of the iOS user interface.

SEE ALSO:
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Apple’s iPhone X destroys Android’s very best smartphones; makes Samsung Galaxy Note 8 seem obsolete – November 15, 2017
Forbes reviews Apple’s iPhone X: So refined, it will convert the most devout Android user – November 14, 2017
Android Central reviews Apple’s iPhone X – November 13, 2017
ZDNet reviews Apple’s iPhone X: The best smartphone – November 13, 2017
ZDNet’s Miller: After 10 days with Apple’s iPhone X, it’s clear its the best smartphone. Period. – November 13, 2017
Michael Gartenberg: iPhone X is the best smartphone you can buy today, and likely tomorrow; Apple is now a full generation ahead of their competitors – November 10, 2017
T3 reviews Apple’s iPhone X: Brilliant, five stars, 2017’s best smartphone – November 8, 2017
DisplayMate: Apple’s iPhone X has the most color accurate display we’ve ever measured; it is visually indistinguishable from perfect – November 8, 2017
Ars Technica reviews iPhone X: Easy to recommend if you want a glimpse at the future – November 3, 2017
iMore reviews iPhone X: The best damn product Apple has ever made – November 2, 2017
TechCrunch reviews Apple’s iPhone X: ‘Like using the future of smartphones, today’ – November 1, 2017
Tim Bajarin’s first impression of Apple’s iPhone X: Face ID worked flawlessly – November 1, 2017
The Verge reviews Apple’s iPhone X: Clearly the best iPhone ever made, despite being marred by its ugly notch – November 1, 2017
Above Avalon’s first impressions of Apple’s iPhone X: ‘An entirely new iPhone experience’ – October 31, 2017
The Independent reviews Apple’s iPhone X: ‘This feels like the future’ – October 31, 2017
David Pogue reviews Apple’s iPhone X: ‘The best thing is its size’ – October 31, 2017
Forbes reviews Apple’s iPhone X: Opulent, gorgeous, classy; the best iPhone yet – October 31, 2017
CNBC reviews Apple’s iPhone X: ‘The best smartphone on the market’ – October 31, 2017
iPhone 8’s Apple A11 Bionic chip so destroys Android phones that Geekbench creator can’t even believe it – September 30, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017

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