The song in the commercial is “Go” by Louis The Child
The ad focuses on a young iPad Pro user going about her day. At the end of the spot, a neighbor asks, “Whatcha doing on your computer?” The young girl responds, “What’s a computer?”
MacDailyNews Take: As we wrote back in August, “Since its inception, iPad has always been the future of personal computing for the masses, it just really needed what iOS 11 will soon deliver to fulfill its promise!”
For the vast majority of current Mac users and PC sufferers, Apple’s iPad truly could be their next personal computer, thanks to iOS 11.
As our own SteveJack remarked seconds after Apple’s Craig Federighi unveiled iOS 11’s new features (namely, Multi-Touch Drag and Drop, the new Dock, and the Files app):
Finally, the promise of iPad is realized. – SteveJack, MacDailyNews, June 5, 2017
Listen, we want new MacBooks. We’re Mac users. We love Macs. We’ll be getting them (to replace our beloved 11-inch MacBook Airs). But, we won’t need them on the road anymore as soon as iOS 11 is loaded onto our new iPad Pros.
In fact, the new MacBooks might be the last Mac notebooks we ever buy. About that, of course, we’ll be a little sad, but we believe that the iPad is the portable Mac of the future. And, as Mac users, we like to push forward. As always, we have no respect for the status quo. — MacDailyNews, June 21, 2017
What’s more natural than dragging and dropping with your finger? It’s certainly more natural than doing so with a mouse. With iOS 11, many people’s biggest conundrum for their next road machines went from MacBook vs. MacBook Pro to 10.5-inch iPad Pro vs. 12.9-inch iPad Pro. — MacDailyNews, June 9, 2017
iPad Pro. The future of computing is here (or will be, as soon as iOS 11 is released this autumn). — MacDailyNews, June 23, 2017
We find that there are many older users longing to make iPad work like a laptop, because that’s what they know.
Take a look at a twelve-year-old who’s only really ever used an iPad for personal computing. It’s an eyeopener. It’s like looking into the future.
The answer isn’t to try to make the iPad into a MacBook. The answer is to provide all the tools possible in iOS for developers to make robust apps that can take advantage of the multi-touch paradigm. — MacDailyNews, May 16, 2017
iPad Pro can replace the vast majority of people’s MacBooks because people never had an alternative to a MacBook to accomplish what what they use a personal computer for: Web browsing, email, light word processing, music-video-photo storage and playback, and maybe some messaging (but they do most or all of that on their iPhones or iPhone wannabes).
Note: Obviously, we are not talking about our readership which skews heavily toward techies who use their Macs for far more than the vast majority of current personal computer users.
For the vast majority of people even a crappy low-end Windows laptop is vast overkill for what they do. Therefore, the headroom for iPad remains virtually limitless, especially as Apple’s A-Series chips, iOS and iPad apps become ever more powerful.
This “iPad pause” will not last forever. — MacDailyNews, November 11, 2015
Apple’s iPad Pro from the perspective of a college student – October 13, 2017
Apple’s iOS 11 turns the iPad Pro into the only device your family needs – June 28, 2017
Apple’s iPad Pro is now a true photographer’s tool – June 26, 2017
10.5-inch iPad Pro: Back on an Apple computing device, but not in the form I anticipated – June 23, 2017
Apple’s powerful, new 10.5-inch iPad Pro is a typing champ – June 22, 2017
Apple’s iPad Pro and iOS 11 will finally kill the MacBook Air – June 21, 2017
How Apple’s iPad Pro’s 120Hz ProMotion technology works – and why it’s awesome! – June 21, 2017
Tim Bajarin: Apple’s iOS 11 finally brings Steve Jobs’ vision for the iPad to life – June 20, 2017
Macworld reviews Apple’s 10.5-inch iPad Pro: ‘If any iPad replaces the MacBook, it’s this one’
Tuesday, June 20, 2017
CNBC review: In the market for a new tablet? You should buy Apple’s new 10.5-inch iPad Pro – June 17, 2017
TechCrunch reviews new 10.5-inch iPad Pro: ‘Apple pays off its future-of-computing promise’ – June 14, 2017
Apple’s game-changing 12.9- and 10.5-inch iPad Pros arrive in stores – June 13, 2017
Jim Dalrymple reviews Apple’s new 10.5-inch iPad Pro: Highly recommended – June 12, 2017
LAPTOP reviews Apple’s new 10.5-inch iPad Pro: Amazingly fast performance beats most Windows laptops – June 12, 2017
Ars Technica reviews Apple’s 10.5-inch iPad Pro: Much more ‘pro’ than what it replaces – June 12, 2017
These go to 11: Apple makes iOS more Mac-like and iPad’s promise is finally realized – June 9, 2017