“Last quarter, Apple’s iPad business — after suffering a long string of declines — returned to growth; unit shipments were up 15% year-over-year and revenue was up 2% year-over-year,” Ashraf Eassa reports for The Motley Fool. “Tt’s an encouraging start.”

“I think that Apple’s iPad business has a real chance of delivering sustained, if rather modest, growth over the long-term, even if the overall tablet market remains weak,” Eassa reports. “Many tablet vendors have cut back their investments in the product category, if not outright exited the market. Additionally, many of the remaining vendors appear locked in a race-to-the-bottom, with the focus being on cost rather than on innovation at higher price points.”

“Unlike its competitors, though, Apple hasn’t taken its foot off the gas in terms of iPad technology innovation,” Eassa reports. “Apple seems to be doubling down on building iPad-specific features into its iOS operating system, rather than redirecting its research and development efforts elsewhere. All this indicates that Apple is thinking about iPad for the long term, rather than about the category in terms of the kind of near-term financial return that it’ll drive.”

Read more in the full article here.

MacDailyNews Take: Since its inception, iPad has always been the future of personal computing for the masses, it just really needed what iOS 11 will soon deliver to fulfill its promise!

Apple’s iOS 11-powered iPad vs. the Mac – August 21, 2017
Apple’s iOS 11 turns the iPad Pro into the only device your family needs – June 28, 2017
Apple’s iPad Pro is now a true photographer’s tool – June 26, 2017
10.5-inch iPad Pro: Back on an Apple computing device, but not in the form I anticipated – June 23, 2017
Apple’s powerful, new 10.5-inch iPad Pro is a typing champ – June 22, 2017
Apple’s iPad Pro and iOS 11 will finally kill the MacBook Air – June 21, 2017
How Apple’s iPad Pro’s 120Hz ProMotion technology works – and why it’s awesome! – June 21, 2017
Tim Bajarin: Apple’s iOS 11 finally brings Steve Jobs’ vision for the iPad to life – June 20, 2017
Macworld reviews Apple’s 10.5-inch iPad Pro: ‘If any iPad replaces the MacBook, it’s this one’
Tuesday, June 20, 2017

CNBC review: In the market for a new tablet? You should buy Apple’s new 10.5-inch iPad Pro – June 17, 2017
TechCrunch reviews new 10.5-inch iPad Pro: ‘Apple pays off its future-of-computing promise’ – June 14, 2017
Apple’s game-changing 12.9- and 10.5-inch iPad Pros arrive in stores – June 13, 2017
Jim Dalrymple reviews Apple’s new 10.5-inch iPad Pro: Highly recommended – June 12, 2017
LAPTOP reviews Apple’s new 10.5-inch iPad Pro: Amazingly fast performance beats most Windows laptops – June 12, 2017
Ars Technica reviews Apple’s 10.5-inch iPad Pro: Much more ‘pro’ than what it replaces – June 12, 2017
These go to 11: Apple makes iOS more Mac-like and iPad’s promise is finally realized – June 9, 2017