“Last week, we ran a follow up to the voice assistant research study we published last year around this time. Creative Strategies again partnered with our friends at Experian to see what has changed with voice assistants and explore some new products as well,” Ben Bajarin writes for Tech.pinions. “This year, we added Apple’s AirPods to the study since Siri integration is a key feature of AirPods.”

“We used every available resource to track down as many AirPod owners as we could,” Bajarin writes. “In the end, we found 942 people willing to take our study and share their thoughts on Apple’s latest product.”

“The big story is customer satisfaction with AirPods is extremely high. 98% of AirPod owners said they were very satisfied or satisfied,” Bajarin writes. “Remarkably, 82% said they were very satisfied. The overall customer satisfaction level of 98% sets the record for the highest level of satisfaction for a new product from Apple. When the iPhone came out in 2007, it held a 92% customer satisfaction level, iPad in 2010 had 92%, and Apple Watch in 2015 had 97%.”

iPhone 7 with Apple's AirPods

iPhone 7 with Apple’s AirPods

 
Read more, and see AirPods’ surprising Net Promoter Score, in the full article here.

MacDailyNews Take: As we wrote last month:

AirPods are a huge success that Tim Cook can rightfully point to as appearing during his tenure (besides the initial — yet, by now, expected — launch supply screw-up).

SEE ALSO:
Apple AirPods are proliferating rapidly – April 6, 2017
I love my Apple AirPods – February 6, 2017
AirPods are Apple’s most Apple-like product in years – they just work – January 13, 2017
Apple’s AirPods grab 26% of wireless headphone market share – January 11, 2017
The success of Airpods could add $10 billion to Apple’s market cap – January 10, 2017
Apple AirPods are imperfect, but surprisingly awesome – January 4, 2017
Canadian Reviewer reviews Apple AirPods: ‘Very cool’ – December 28, 2016
I really hate how much I love Apple’s AirPods – December 28, 2016
Apple CEO Tim Cook tours New York Stock Exchange, calls AirPods ‘a runaway success’ – December 28, 2016
How to find out when Apple Stores have AirPods in stock – December 28, 2016
AirPods kick off Apple’s battle for our ears – December 23, 2016
Yahoo’s Pogue reviews Apple AirPods: Far more elegant and slick than others – December 23, 2016
Wall Street Journal’s Best Wireless Earbuds: AirPods, ‘Apple’s best new product in years’ – December 22, 2016
Apple AirPods are very cool, but I am returning them – here’s why – December 22, 2016
Marathoner tests Apple AirPods on 10K run – December 19, 2016
Rolling Stone reviews Apple AirPods: ‘Surprisingly awesome’ – December 14, 2016
Apple AirPods could arrive in stores as early as November 17th – November 10, 2016
Apple’s AirPods remain on track to launch this year, sources say – November 2, 2016
Apple AirPods may be delayed into 2017 – November 1, 2016
Apple delays AirPod rollout – October 26, 2016
Survey: 12% of U.S. consumers say they’ll buy Apple AirPods; extra $3 billion in revenue – September 29, 2016
Bill Atkinson: Why Apple’s AirPods are the best place for Siri – September 28, 2016
Apple’s response to Amazon Echo: AirPods – September 20, 2016
Apple’s AirPods make Google Glass look even more ridiculous (if that’s even possible) – September 19, 2016
Apple CEO Tim Cook: AirPods won’t fall out of your ears (with video) – September 14, 2016
Why Silicon Valley is all wrong about Apple’s AirPods – September 17, 2016
What AirPods can tell us about Apple’s future – September 12, 2016
Hands-on with Apple’s new AirPods: Stayed in my ears, sounded awesome – September 10, 2016
Apple and a truly wireless future: AirPods are just the start – September 10, 2016

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]