Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission…
Tag: App Tracking Transparency
Apple might further ratchet up rivalry with Facebook at WWDC
The feud between Apple and Facebook could be ratcheted up during Apple’s annual Worldwide Developers Conference (WWDC), which kicks off…
Google, following Apple yet again, to allow Android settlers to opt out of ad tracking later this year
Once again following an earlier move by rival Apple to further bolster privacy protections on iPhones, Google will allow Android settlers…
Apple’s users privacy push helps ad firms recover from COVID-19 response
The move by Apple to promote user privacy is creating an opportunity for advertising companies that were hit hard by the response to COVID…
Apple’s App Tracking privacy push is turning out to be Facebook’s worst-case scenario
Less than six percent have opted-in. Apple’s App Tracking privacy push is turning out to be Facebook’s worst-case scenario…
Only 4% of American iPhone users are opting into App Tracking
In the second week after Apple began offering the choice of opting in to App Tracking or opting out via iOS 14.5, iPadOS 14.5, and tvOS 14.5…
Apple expands App Store advertising business
In an expansion of its App Store advertising business, Apple has aded a second position for a paid advertisement on the App Store’s Search…
Facebook encourages iOS users to allow themselves to be tracked so app stays ‘free of charge’
Facebook has added a notice within its iOS app encouraging users to allow themselves to be tracked because the information it collects…
Apple exec: Impact of Apple ad tracking privacy change will hinge on app developers
Apple’s user privacy chief says the impact of Apple’s new App Tracking Transparency privacy controls on digital advertising…
Apple releases new video explaining App Tracking Transparency
Apple today released a video on the company’s YouTube channel explaining the new App Tracking Transparency framework included in iOS 14.5…
Apple releases iOS 14.5 and iPadOS 14.5
Apple today released iOS 14.5 and iPadOS 14.5.
Apple to release iOS 14.5, iPadOS 14.5, and tvOS 14.5 today
On Monday, Apple plans to release iOS 14.5, iPadOS 14.5, and tvOS 14.5 which will include the new App Tracking Transparency framework with…
Apple’s new app tracking privacy protocols may actually benefit Facebook and Google
Apple’s App Tracking Transparency privacy feature is imminent (to roll out early next week with the release of iOS 14.5). It requires apps…
Apple to boost its app advertising business
Apple, which already sells search ads for its App Store that allow developers to pay for the top result, will expand its advertising business…
Apple to release iOS 14.5 with App Tracking Transparency privacy framework next week
Apple on Tuesday released a series of notifications for app developers regarding upcoming requirements related to iOS 14.5 that’s set to be…
Developer: Apple’s privacy push is an ‘atomic bomb’ for advertisers
Apple’s App Store is designed to be a safe and trusted place for users to discover apps created by developers from around the world…
Procter & Gamble worked with China on tech to sidestep Apple privacy rules
Procter & Gamble participated in testing an advertising technique being developed in China to gather iPhone data for targeted ads, a step…
Apple to start enforcing new app privacy notifications in coming weeks
Apple said on Wednesday that in the coming weeks it will start enforcing new privacy notifications — App Tracking Transparency — that…
Personal data of over half a billion Facebook users leaked online
Mark Zuckerberg’s ill-conceived Facebook ad campaign against Apple for giving users tools to protect their privacy just took a big hit…
Workaround to Apple’s App Tracking Transparency privacy rules is 95% effective
Snap has explored how it can circumvent Apple’s new App Tracking Transparency privacy rules, in a move that may trigger the wrath of Apple…
Zuckerberg now says Facebook may be in a ‘stronger position’ after Apple boosts privacy
Facebook CEO Mark Zuckerberg on Thursday said he is confident the social media company “will be able to manage through” Apple’s privacy …
Apple: App Tracking Transparency rules will apply to all apps worldwide, even in China
After reports that Chinese app developers are preparing workarounds for the company’s upcoming App Tracking Transparency rules that…
Apple’s stronger privacy protections strengthens its walled garden
Apple’s move to increase privacy strengthens its walled garden, as the company will will present users with a prompt to allow apps…
Apple grateful for French watchdog decision to not suspend privacy feature
Apple on Wednesday welcomed a French competition authority decision (CNIL) to reject a request to suspend its iOS privacy feature…
Twitter warns user growth to slow; expects ‘modest impact’ from Apple’s privacy push
Twitter on Tuesday beat quarterly sales and profit estimates but missed expectations on user growth and warned this rate would…
EU’s Vestager warns Apple to treat all apps equally with privacy consent tool
Europe’s antitrust chief, Margrethe Vestager, has warned Apple to give equal treatment to all apps on its platform as the company institutes…
Looming Apple privacy changes worry Snap despite revenue growth
On Thursday, Snap Inc., maker of the photo-messaging app Snapchat, warned that upcoming privacy changes by Apple could hurt Snap’s ad…
Google explores ‘less stringent’ knockoff of Apple’s anti-tracking privacy feature for Android
If there’s anything Google focuses almost as much as being an online advertising broker masquerading as a search engine, it’s copying Apple…
Apple commemorates Data Privacy Day with ‘A Day in the Life of Your Data’
Apple is commemorating Data Privacy Day by sharing “A Day in the Life of Your Data,” an easy-to-understand report that…
Google to stop using Apple iPhone privacy tool, avoiding new pop-up warning
Google’s iPhone apps such as Maps and YouTube will stop using an iPhone privacy tool from Apple that allows them to personalize ads…
Apple will pull apps that don’t comply with new user tracking privacy feature
Apple on Tuesday said the company would remove apps from the App Store if developers do not comply with the upcoming privacy feature…
