Strategy Analytics: Apple’s iPhone X the world’s best-selling smartphone model in Q1 2018

According to the latest research from Strategy Analytics, global smartphone shipments reached 345 million units in Q1 2018.

Apple’s iPhone X was the world’s best-selling smartphone model, shipping an impressive 16 million units during the quarter.

Neil Mawston, Executive Director at Strategy Analytics, said in a statement, “Global total smartphone shipments reached 345.4 million units in Q1 2018. The top-six most popular models together accounted for 1 in 7 of all smartphones shipped worldwide during the quarter.”

Juha Winter, Senior Analyst at Strategy Analytics, added, “We estimate the Apple iPhone X shipped 16.0 million units and captured 5 percent marketshare worldwide in Q1 2018. For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device. Apple has now shifted almost 50 million iPhone X units worldwide since commercial launch in November 2017. The Apple iPhone 8 and iPhone 8 Plus shipped 12.5 and 8.3 million units, respectively, for second and third place. The previous-generation iPhone 7 shipped a respectable 5.6 million units for fourth place. Combined together, Apple today accounts for four of the world’s six most popular smartphone models.”

Global Smartphone Shipments & Marketshare by Model in Q1 2018
Strategy Analytics: Global Smartphone Shipments & Marketshare by Model in Q1 2018

Source: Strategy Analytics

MacDailyNews Take: You know, because iPhone X cost so much that it was dead on arrival and iPhone 8 and iPhone 8 Plus were just more of the same and wouldn’t sell well at all, dontcha know.

Apple’s iPhone 7, released in 2016, outsold the “best” 2018 models that the Android iPhone-wannabe peddlers could offer.

How did analysts and pundits got the iPhone X ‘panic’ story so very, very wrong? – May 4, 2018
Warren Buffett’s Berkshire Hathaway bought 75 million more Apple shares during the first quarter – May 4, 2018
Why was iPhone X so successful at $999 despite a slew of fake news? – May 2, 2018
Uh, yeah, about those iPhone X ‘concerns’ from analysts: Never mind – May 1, 2018
Apple beats Street with best Q2 ever – May 1, 2018
Apple’s iPhone X isn’t selling well – or is it? – April 21, 2018
Apple’s iPhone X to be discontinued this year, analyst claims – April 20, 2018
Morgan Stanley: Apple stock may fall on ‘materially’ weaker iPhone sales – April 20, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Bernstein: Ams AG is biggest winner in Apple’s TrueDepth Camera system – April 10, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple’s iPhone X sales continue to disappoint, some analysts say – March 22, 2018
Ignore the iPhone X naysayers – March 10, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Do iPhone X sales spell trouble for Apple? – January 30, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017


  1. One analysts said Apple shipped less than half this quarter compared to the last..big LOL. Readers here actually bought the nonsense and called me and dense for saying there was no way it was true. It is amazing to me how people ignore history.

    1. please remember, or acknowledge, the criticism of the notch has nothing to do with numbers/potential profit…it has to do with excellent design. The reason one can separate it from numbers/potential profit? Few have a care, or critical eye for good design. Remember when Blackberry’s click-ity-clack physical keyboard was embraced and thought of as the “bee-knees.” Or, if you’re “old enough” to remember, how about the K-Car? Helped to get Chrysler out of bankruptcy, but butt-ugly.

  2. How did analysts get iPhone X (starting price $800 above Android ASP) so wrong?

    At best it was a case of complete ignorance. Instead of focusing on management’s revenue guidance (implying >13% growth, minimum, YoY) they focus on extremely unreliable supply chain “sources” that never get it right.

    APPLE HAS BEAT THE LOWER OF ITS REVENUE GUIDANCE EVERY QUARTER SINCE FQ3/2010 (33 QUARTERS). That’s as far back as my spreadsheet goes.

    At worst, this is an extreme example of stock manipulation.

    If analysts knew anything at all they would have picked on the fact that Berkshire Hathaway acquired 75 Million shares during the period. You can’t hide an acquisition of that magnitude from WS. WS wanted in on the play so drove AAPL down in order to pick up cheap shares. I don’t know that this was the intent of the negative iPhone X reports, but I wouldn’t put it past them.

    1. How many times have analysts been advised not to use supply chain sources? Quite a few number of times. It takes a great amount of stubbornness or arrogance for analysts to continue doing something so unreliable. I think by ignoring Apple’s advice they’re giving Tim Cook the finger simply because they don’t like him being the CEO of Apple.

      Although I don’t understand where Apple is going or some of the decisions they make, I do think Tim Cook is doing an OK job of running Apple. Some other CEO could possibly do better or they could do a lot worse. We won’t know that until it happens.

      I wonder if Buffett speaking out about why he’s loaded up on Apple stock will ease some of the doom and gloom about the company. Buffett definitely sees Apple as I see Apple and it’s not about a quarter-to-quarter race based on iPhone sales. With a company of Apple’s size, there has to be a longer term strategy that should be more important to long-term investors.

    2. and in plain view. So much for the actually getting paid for such reckless/ignorant #’s.
      Per your point about beating low guidance for that far back…amazing.

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